Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Hybrid
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
396394
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 17, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 4, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Apr 11, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Apr 18, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Apr 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 2, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 9, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 16, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 23, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 30, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jun 6, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jun 13, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Steven Van Hook
396395
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Rainier de Ocampo
397645
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

No meeting July 4, 2024. Internet access required.

Refund Deadline
No refunds after July 17, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 27, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jul 11, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jul 18, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jul 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 1, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 8, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 15, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 22, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 29, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Sep 5, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Sep 12, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
Monday 2:00PM - 4:30PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Marc Villarreal
397646
Fee:
$895.00
Hybridformat icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Notes

No meeting September 2, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline
No refunds after July 07, 2024
Course Requirements
Book: Start With Why by Simon Sinek
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 24, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 1, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 8, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 15, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Mon Jul 22, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Mon Jul 22, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 29, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Mon Aug 5, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Mon Aug 12, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 19, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 26, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Sep 9, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Joseph Hartnett
397647
Fee:
$855.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after June 28, 2024
Course Requirements

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