Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

Fall 2024 Schedule

September 26 - December 12

Thursday 2:00PM - 5:00PM PT

Future Offering (Opens July 29, 2024 12:00:00 AM)

See Details

Instructor: Joseph Hartnett

399095

Fee:

$895.00

In Person

Location: UCLA Extension Lindbrook Center in Westwood , UCLA Extension Gayley Center in Westwood

Updating...

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Notes

Internet access required.

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline

No refunds after October 09, 2024

Course Requirements

Course syllabus not yet available.

Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz

McGraw Hill

Schedule

Type

Date

Time

Location

Lecture

Thu Sep 26, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 3, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 10, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 17, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 24, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 31, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Nov 7, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Nov 14, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Nov 21, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Dec 5, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 206

Lecture

Thu Dec 12, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 206

September 25 - December 4

Wednesday 7:00PM - 9:00PM PT

Future Offering (Opens July 29, 2024 12:00:00 AM)

See Details

Instructor: Jillian Kogan Dunn

399094

Fee:

$855.00

Hybrid

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after October 08, 2024

Course Requirements

No Textbook Required

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Wed Sep 25, 2024

7:00PM PT - 9:00PM PT