Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $855.00
As few as 11 weeks
4.0
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What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Summer 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Joseph Hartnett
392443
Fee:
$855.00
Onlineformat icon
Updating...
ENROLL BY: Jun 26, 2023
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after June 30, 2023
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course syllabus not yet available.
-
Wednesday 2:00PM - 4:30PM PT
Available
See Details
Instructor: Marc Villarreal
392442
Fee:
$895.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Updating...
ENROLL BY: Jun 28, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 11, 2023
Course Requirements
Course Syllabus
Book: Start With Why by Simon Sinek
Portfolio/Penguin
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 28, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 5, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 12, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Jul 19, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Jul 26, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 2, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Aug 9, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Aug 16, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 23, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 30, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Sep 6, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
Wednesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
392441
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jun 28, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 11, 2023
Course Requirements
Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews
Cengage Learning
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 28, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Jul 5, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Jul 12, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Jul 19, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Jul 26, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 2, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 9, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 16, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 23, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 30, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Sep 6, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens July 31, 2023 12:00:00 AM)
See Details
Instructor: Joseph Hartnett
393464
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after September 18, 2023
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course syllabus not yet available.
-
Wednesday 7:00PM - 9:00PM PT
Future Offering (Opens July 31, 2023 12:00:00 AM)
See Details
Instructor: Jillian Kogan Dunn
393462
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 20, 2023
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 27, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Oct 4, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Oct 11, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Oct 18, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Oct 25, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Nov 1, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Nov 8, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Nov 15, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Nov 22, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Nov 29, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Dec 6, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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