Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Wait List
-
This section has no set meeting times.
372445
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Monday, Wednesday 9:00AM PDT - 12:00PM PDT
Location: Online
Instructor: Joseph Hartnett
372444
Fee:
$795.00
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 05, 2020
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 1, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 6, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 8, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 13, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 15, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 20, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 22, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 27, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 29, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon May 4, 2020
9:00AM PDT - 12:00PM PDT
Online
Canceled
-
Wednesday 7:00PM PDT - 10:00PM PDT
Location: Online
Instructor: Jillian Kogan Dunn
372443
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 14, 2020
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Apr 8, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Apr 15, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Apr 22, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Apr 29, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed May 6, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed May 13, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed May 20, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed May 27, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jun 3, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jun 10, 2020
7:00PM PDT - 10:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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