Winter in-person courses resume classroom meetings on Jan. 31. Students returning to campus must follow UCLA Health and Safety Protocols. For more information, view COVID-19 and Return to Campus Updates
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment
About this course:
This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."
Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.