Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
Starting at $795.00
As few as 11 weeks
4.0
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What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Fall 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Joseph Hartnett
388160
Fee:
$795.00
Onlineformat icon
Updating...
ENROLL BY: Sep 19, 2022
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after September 23, 2022
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course Syllabus
-
Wednesday 7:00PM - 9:00PM PT
Available
See Details
Instructor: Jillian Kogan Dunn
388158
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Updating...
ENROLL BY: Sep 21, 2022
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 04, 2022
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 21, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Sep 28, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Oct 5, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Oct 12, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 19, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Oct 26, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 2, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Nov 9, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 16, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 23, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Nov 30, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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