Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
In-Person
Starting at $855.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
395024
Fee:
$855.00
Onlineformat icon
Updating...
ENROLL BY: Jan 8, 2024
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 12, 2024
Course Requirements
Course Syllabus
Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Rowman & Littlefield Publishers
ISBN 9781538101056
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
395022
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jan 11, 2024
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 24, 2024
Course Requirements
Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews
Cengage Learning
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 11, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jan 18, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jan 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Feb 1, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Feb 8, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Feb 15, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Feb 22, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Feb 29, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Mar 7, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Mar 14, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Mar 21, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
-
Thursday 2:00PM - 5:00PM PT
Available
See Details
Instructor: Joseph Hartnett
395023
Fee:
$895.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jan 11, 2024
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after January 24, 2024
Course Requirements
Course Syllabus
Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz
McGraw Hill
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 11, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Jan 18, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Jan 25, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 1, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 8, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 15, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 22, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 29, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 7, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 14, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 21, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
Instructor: Steven Van Hook
396395
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after March 25, 2024
Course Requirements
Course syllabus not yet available.
Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Rowman & Littlefield Publishers
ISBN 9781538101056
-
Thursday 6:30PM - 9:30PM PT
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
Instructor: Rainier de Ocampo
396394
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after March 28, 2024
Course Requirements
Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews
Cengage Learning
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 4, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Apr 11, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Apr 18, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Apr 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 2, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 9, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 16, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 23, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu May 30, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jun 6, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Thu Jun 13, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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