Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Hybrid
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Fall 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 2:00PM - 5:00PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Joseph Hartnett
399095
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood , UCLA Extension Lindbrook Center in Westwood
Notes

Internet access required. 

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline
No refunds after September 19, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 26, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Oct 3, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Oct 10, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Oct 17, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Oct 24, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Oct 31, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Nov 7, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Nov 14, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Nov 21, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Dec 5, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 206
Lecture
Thu Dec 12, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 206
-
Wednesday 7:00PM - 9:00PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Jillian Kogan Dunn
399094
Fee:
$855.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after September 18, 2024
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 2, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 9, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 16, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 23, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 30, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 6, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 13, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 20, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Nov 27, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Dec 4, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Joseph Hartnett
399096
Fee:
$855.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after September 16, 2024
Course Requirements

Contact Us

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