Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
374085
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after June 26, 2020
Course Requirements
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Monday, Wednesday 9:00AM PDT - 12:00PM PDT
Location: Online
Instructor: Joseph Hartnett
374084
Fee:
$795.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after June 28, 2020
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 22, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Jun 24, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Jun 29, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Jul 1, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Jul 6, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Jul 8, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Jul 13, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Jul 15, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Jul 20, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Jul 22, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Jul 27, 2020
9:00AM PDT - 12:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning