Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Steven Van Hook
383836
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 07, 2022
Course Requirements
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Joseph Hartnett
386346
Fee:
$765.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after January 12, 2022
Course Requirements
Internet access required to retrieve course materials.
-
Wednesday 7:00PM - 10:00PM PT
Enrollment Closed
See Details
Instructor: Jillian Kogan Dunn
383835
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.

Internet access required.

Refund Deadline
No refunds after January 18, 2022
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 5, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jan 19, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Feb 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Wed Feb 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Wed Mar 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Wed Mar 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Steven Van Hook
385319
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
Course syllabus not yet available.
-
Monday 6:30PM - 9:30PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Marc Villarreal
385318
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after March 21, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 28, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Apr 4, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Apr 11, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Apr 18, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Apr 25, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon May 2, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon May 9, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon May 16, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon May 23, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon May 30, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Jun 6, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Jun 13, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C

Contact Us

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