Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Steven Van Hook
377383
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Wednesday 7:00PM PT - 8:30PM PT
Location: Online
Instructor: Jillian Kogan Dunn
377381
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 19, 2021
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Jan 13, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Jan 20, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Jan 27, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Feb 3, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Feb 10, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Feb 17, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Feb 24, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Mar 3, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Mar 10, 2021
7:00PM PT - 8:30PM PT
Online
Lecture
Wed Mar 17, 2021
7:00PM PT - 8:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Steven Van Hook
378849
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Tuesday 6:00PM PT - 9:00PM PT
Location: Online
Instructor: Marc Villarreal
378848
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 12, 2021
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 30, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue Apr 6, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue Apr 13, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue Apr 20, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue Apr 27, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue May 4, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue May 11, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue May 18, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue May 25, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue Jun 1, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Tue Jun 8, 2021
6:00PM PT - 9:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning