Integrated Marketing Communications
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
What you can learn.
- Overview all major marketing media channels, including TV, print, and digital
- Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
- Practice skills by creating an integrated marketing plan
- Learn to develop metrics and measure return on investment
About this course:This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."
Summer 2020 Schedule
These courses are fully online and have no regular meeting times.
Enrollment limited. Internet access required. Materials required.
Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.
Internet access required.