Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

Spring 2023 Schedule

April 3 - June 18

This section has no set meeting times.

Available

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Instructor: Steven Van Hook

390860

Fee:

$795.00

Online

Updating...

ENROLL BY: Apr 3, 2023

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Notes

Internet access required.

Refund Deadline

No refunds after April 07, 2023

Course Requirements

Course syllabus not yet available.

Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman

Rowman & Littlefield Publishers

ISBN 9781538101056

April 4 - June 13

Tuesday 6:30PM - 8:30PM PT

Available

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Instructor: Rainier de Ocampo

390859

Fee:

$795.00

Hybrid (In-Person)

Location: UCLA Extension Gayley Center in Westwood

Updating...

ENROLL BY: Apr 4, 2023

See Details

Notes

Internet access required.

Refund Deadline

No refunds after April 17, 2023

Course Requirements

No Textbook Required

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Tue Apr 4, 2023

6:30PM PT - 8:30PM PT