Integrated Marketing Communications
MGMT X 460.52
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
Fall
Winter
Spring
Summer
Remote Instruction
Online
Starting at $765.00
As few as 12 weeks
4.0
What you can learn.
- Overview all major marketing media channels, including TV, print, and digital
- Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
- Practice skills by creating an integrated marketing plan
- Learn to develop metrics and measure return on investment
About this course:
This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."Fall 2020 Schedule
Available Format(s):
These courses are fully online and have no regular meeting times.
See Details
Notes
Enrollment limited. Internet access required. Materials required.
Refund Deadline
No refunds after October 02, 2020
Course Requirements
Internet access required to retrieve course materials.
Book:
IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications:
by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
Available
-
Wednesday 7:00PM PT - 10:00PM PT
Location:
Online
Instructor:
Jillian Kogan Dunn
375660
Fee:
$765.00
12 days left. Enroll by Sep 30, 2020
Notes
Internet access required.
Refund Deadline
No refunds after October 13, 2020
Course Requirements
(Optional)
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 30, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 7, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 14, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 21, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 28, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 4, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 11, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 18, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 25, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Dec 2, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Dec 9, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Dec 16, 2020
7:00PM PT - 10:00PM PT
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.