Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Joseph Hartnett
382490
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after September 24, 2021
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available
-
Wednesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Jillian Kogan Dunn
382489
Fee:
$765.00
Remote Instructionformat icon
Location: Online
ENROLL BY: Sep 22, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 05, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 22, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Sep 29, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 6, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 13, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 20, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 27, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 17, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 24, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Dec 1, 2021
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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