Integrated Marketing Communications
MGMT X 460.52
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $855.00
As few as 11 weeks
What you can learn.
Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment
About this course:
This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."
Summer 2023 Schedule
June 26
- September 10
This section has no set meeting times.
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 30, 2023
Course Requirements
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course syllabus not yet available.
June 28
- September 6
Wednesday 2:00PM - 4:30PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after July 11, 2023
Course Requirements
Schedule
Lecture
Wed Jun 28, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 5, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 12, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Jul 19, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Jul 26, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 2, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Aug 9, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Aug 16, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 23, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 30, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Sep 6, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
June 28
- September 6
Wednesday 6:30PM - 8:30PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after July 11, 2023
Course Requirements
Schedule
Lecture
Wed Jun 28, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Jul 5, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Jul 12, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Jul 19, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Jul 26, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Aug 2, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Aug 9, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Aug 16, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Aug 23, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Aug 30, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Sep 6, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Fall 2023 Schedule
September 25
- December 17
This section has no set meeting times.
Future Offering (Opens July 31, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 18, 2023
Course Requirements
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course syllabus not yet available.
September 27
- December 6
Wednesday 7:00PM - 9:00PM PT
Future Offering (Opens July 31, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 20, 2023
Course Requirements
Schedule
Lecture
Wed Sep 27, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Oct 4, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Oct 11, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Oct 18, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Oct 25, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Nov 1, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Nov 8, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Nov 15, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Nov 22, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Nov 29, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B
Lecture
Wed Dec 6, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114B