Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

Winter 2020 Schedule

Available Format(s):

Online

Classroom

These courses are fully online, and there are no in-person classroom meetings.

Enrollment Closed

January 6, 2020 - March 22, 2020

Instructor: Steven Van Hook

370825

Fee:

$765.00

Updating...

See Details

Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline

No refunds after January 10, 2020

Course Requirements

Internet access required to retrieve course materials.

Course Syllabus

Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman

Rowman & Littlefield Publishers

ISBN 978-1538101056

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed

January 8, 2020 - March 18, 2020

Wednesday 7:00PM - 10:00PM

Location: UCLA

Instructor: Jillian Kogan Dunn

370822

Fee:

$765.00

Updating...

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Notes

Internet access required.

Refund Deadline

No refunds after January 21, 2020

Course Requirements

(Optional) Book: Advertising and Promotion: An Integrated Marketing Communications Perspective by George Belch and Michael Belch

McGraw Hill

ISBN 978-1260152302

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Wed Jan 8, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Jan 15, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Jan 22, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Jan 29, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Feb 5, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Feb 12, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Feb 19, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Feb 26, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Mar 4, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Mar 11, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Lecture

Wed Mar 18, 2020

7:00PM - 10:00PM

UCLA
Dodd Hall 162

Enrollment Closed

January 7, 2020 - March 17, 2020

Tuesday 1:30PM - 4:30PM

Location: UCLA Extension Gayley Center in Westwood

Instructor: Marc Villarreal

370823

Fee:

$795.00

Updating...

See Details

Notes

Internet access required. Materials required.

Refund Deadline

No refunds after January 20, 2020

Course Requirements

Internet access required to retrieve course materials.

Course Syllabus

(Optional) Textbook Not Required

Schedule

Type

Date

Time

Location

Lecture

Tue Jan 7, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Jan 14, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Jan 21, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Jan 28, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Feb 4, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Feb 11, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Feb 18, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Feb 25, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Mar 3, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Mar 10, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Lecture

Tue Mar 17, 2020

1:30PM - 4:30PM

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Available

February 10, 2020 - March 18, 2020

Monday, Wednesday 9:00AM - 12:00PM

Location: UCLA Extension 1010 Westwood

Instructor: Joseph Hartnett

370824

Fee:

$795.00

Updating...

15 days left. Enroll by Feb 10, 2020

See Details

Notes

Internet access required.

Refund Deadline

No refunds after February 16, 2020

Course Requirements

Course Syllabus

IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schultz and Heidi Schultz

McGraw Hill

Schedule

Type

Date

Time

Location

Lecture

Mon Feb 10, 2020

9:00AM - 12:00PM