Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 01, 2021 12:00:00 AM)
See Details
Instructor: Steven Van Hook
383836
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 07, 2022
Course Requirements
Course syllabus not yet available.
-
Wednesday 7:00PM - 10:00PM PT
Future Offering (Opens November 01, 2021 12:00:00 AM)
See Details
Instructor: Jillian Kogan Dunn
383835
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after January 18, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 5, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Jan 19, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Feb 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Feb 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Mar 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Mar 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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