Strategic Branding and Public Relations Certificate Program

Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.

Plan Your Studies

Courses

Required

Elective

Methods

Online

F-1 Visa Eligible

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This program is perfect for...

Professionals seeking to represent brands, public figures, or causes through strategic communication

Sales and planning staff who craft press releases, executive presentations, or responses to regulators

Individuals managing public relations, marketing, advertising, or corporate, community and media relations

Business owners looking to strengthen and manage their brand identity

What you can learn.

Effective and persuasive communications skills for public relations

Core principles of brand management, strategy, and public relations

Best practices for engaging with media and press

Develop skills in crisis management and communication

Elevate Your Brand. Amplify Your Voice.

In a world driven by perception, your brand is one of your organization’s most valuable assets. Whether you’re responding to public scrutiny, launching a new initiative, or simply trying to stay relevant in a noisy digital space, how you communicate matters. The Strategic Branding & Public Relations Certificate is designed to help professionals take control of that narrative.

This program empowers you with the tools to shape your brand identity, build trust with key audiences, and communicate with clarity, confidence, and consistency across every platform and situation.

Get Started

Step 1: Enroll in a Course

Courses in this program are open enrollment and paid for individually. You may take courses without committing to the program.

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Have questions? Talk to an Academic Advisor

Step 2: Become a Candidate

Establish candidacy in the certificate program to receive tailored information, lock in course requirements, and gain access to exclusive student benefits. Registration Fee: $200

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Important Note for International Students: Candidacy fees are included in your program fees and do not need to be paid separately.

View Dates & Program Fees for International Students

Cost and Fees

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application and Candidacy Fee

$200

Estimated Textbooks and Materials

$900

Estimated Program Tuition

$7900

Payment Options

Not eligible for VA Benefit
Federal Financial Aid is not available

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Required Courses

Strategic Public Relations Management

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

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Crisis Management and Communications: Safeguarding Image and Viability

Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.

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PR and Branding in Practice: Putting It All Together

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.

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Elective Courses

Customize your experience

Electives

Students must complete 8 elective units.

Entertainment Public Relations

This course explores strategies for creating and executing publicity campaigns for entertainment products.

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The Henri Bollinger Memorial Scholarship Fund was established in 2019 by the Pansky Family in tribute to beloved and respected UCLA Extension instructor, the late Henri Bollinger.

This annual scholarship provides funding toward the cost of one course (up to $900) for an individual who has a passion for continuing education and professional development in public relations and who is working toward completion of the Strategic Branding and Public Relations Certificate. The course must be part of the certificate.

Learn more and apply