Crisis Management and Communications: Safeguarding Image and Viability
Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.
What you can learn.
- Learn to minimize risk by preparing a crisis plan
- Learn to activate, manage, and implement the plan when needed
- Discover the tools to help identify and mitigate risks, as well as tools to develop and implement a crisis plan
About this course:Crisis is all around us. Every day, governments, businesses, and individuals have to deal with forces that threaten their very existence. The news is filled with natural disasters, technologically driven crises, media accusations, and business meltdowns ... and most of those involved felt it couldn’t happen to them! Organizations and their leaders must know how to minimize risk by preparing for crisis, learn to manage and survive one, and be able to recover successfully. This class is designed for anyone who has management responsibility; for corporate, health care, and nonprofit executives; crisis management professionals; marketing and public relations agency executives; and those charged with dealing with a crisis that threatens the future of an organization. This overview provides the tools to identify potential vulnerabilities and to develop comprehensive protection, management, and communication plans. Classroom sections may include guest speakers that are professionals in law enforcement, technology, and crisis management.
Spring 2020 Schedule
These courses meet in person and make use of an online presence to varying degrees.