The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote
In-Person
Online
Starting at $745.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Spring 2023 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Tim O'Hair
390440
Fee:
$745.00
Remoteformat icon
Location: Remote Classroom
ENROLL BY: Apr 4, 2023
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 17, 2023
Course Requirements
Internet access required to retrieve course materials.
Book: The Movie Business Book by Jason E. Squire
Book: The Business of Film: A Practical Introduction by Paula Landry and Stephen R. Greenwald
Book: The Business of Television by Ken Basin
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 4, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Apr 11, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Apr 18, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Apr 25, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue May 2, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue May 9, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue May 16, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue May 23, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue May 30, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jun 6, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jun 13, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
-
This section has no set meeting times.
Wait List
See Details
Instructor: Vernon Mortensen
390442
Fee:
$745.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after April 07, 2023
Course Requirements
Internet access required to retrieve course materials.
-
Thursday, Saturday
Available
See Details
Instructor: Randy Greenberg
390441
Fee:
$745.00
In-Personformat icon
Location: UCLA
ENROLL BY: Apr 6, 2023
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 19, 2023
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 6, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Apr 13, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Apr 20, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Apr 27, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu May 4, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Sat May 6, 2023
9:30AM PT - 12:30PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu May 11, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu May 18, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu May 25, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Jun 1, 2023
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1434A

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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