The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Hybrid
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Fall 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Thursday, Saturday
Location: Online
Instructor: Randy Greenberg
375679
Fee:
$699.00
1 day left. Enroll by Oct 1, 2020
See Details
Notes

No meeting November 26, 2020. Internet access required. Materials required.

Refund Deadline
No refunds after October 14, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Oct 1, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 8, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 15, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 22, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 29, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Nov 5, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Sat Nov 7, 2020
10:00AM PT - 1:00PM PT
Online
Lecture
Thu Nov 12, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Nov 19, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Nov 26, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Dec 3, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Dec 10, 2020
7:00PM PT - 10:00PM PT
Online

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Tuesday 7:00PM PT - 9:00PM PT
Location: Online
Instructor: Chris Donahue
375680
Fee:
$699.00
Still accepting enrollments
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after October 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Oct 6, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Oct 13, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Oct 20, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Oct 27, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Nov 3, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Nov 10, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Nov 17, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Nov 24, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Dec 1, 2020
7:00PM PT - 9:00PM PT
Online
Lecture
Tue Dec 8, 2020
7:00PM PT - 9:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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