The Business of Entertainment

MGMT X 403.31
This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Starting at $699.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Spring 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Thursday 7:00PM - 10:00PM
Location: UCLA
Instructor: Randy Greenberg
364994
Fee:
$699.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 17, 2019
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 4, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 11, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 18, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 25, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 2, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 9, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 16, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 23, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 30, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Jun 6, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Jun 13, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1425

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens 29 Apr 2019 12:00:00 AM)
-
Thursday 7:00PM - 10:00PM
Location: UCLA
368442
Fee:
$699.00
See Details
Notes

No meeting July 4. Internet access required.

Refund Deadline
No refunds after July 17, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 27, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Jul 11, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Jul 18, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Jul 25, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Aug 1, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Aug 8, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Aug 15, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Aug 22, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Aug 29, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Sep 5, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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