The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Starting at $699.00
As few as 12 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Fall 2019 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Thursday 7:00PM - 10:00PM
Location: UCLA
Instructor: Randy Greenberg
369363
Fee:
$699.00
39 days left. Enroll by Sep 26, 2019
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 09, 2019
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 26, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Oct 3, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Oct 10, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Oct 17, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Oct 24, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Oct 31, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Nov 7, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Nov 14, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Nov 21, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Nov 28, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Dec 5, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A
Lecture
Thu Dec 12, 2019
7:00PM - 10:00PM
UCLA
Physics & Astronomy Bldg. 1434A

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Film & TV

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning