The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote
In-Person
Online
Starting at $745.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Winter 2023 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Jim Milio
389161
Fee:
$745.00
Remoteformat icon
Location: Remote Classroom
ENROLL BY: Jan 11, 2023
See Details
Notes

Internet access required. Materials required. 

Refund Deadline
No refunds after January 24, 2023
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 11, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jan 18, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jan 25, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Feb 1, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Feb 8, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Feb 15, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Feb 22, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Mar 1, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Mar 8, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Mar 15, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Mar 22, 2023
7:00PM PT - 10:00PM PT
Remote Classroom
-
This section has no set meeting times.
Available
See Details
Instructor: Vernon Mortensen
389163
Fee:
$745.00
Onlineformat icon
ENROLL BY: Jan 9, 2023
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after January 13, 2023
Course Requirements
Internet access required to retrieve course materials.
-
Tuesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Tim O'Hair
389162
Fee:
$745.00
In-Personformat icon
Location: UCLA
ENROLL BY: Jan 10, 2023
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 23, 2023
Course Requirements
Internet access required to retrieve course materials.
Book: The Movie Business Book by Jason E. Squire
Book: The Business of Film: A Practical Introduction by Paula Landry and Stephen R. Greenwald
Book: The Business of Television by Ken Basin
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 10, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Jan 17, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Jan 24, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Jan 31, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Feb 7, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Feb 14, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Feb 21, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Feb 28, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Mar 7, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Mar 14, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175
Lecture
Tue Mar 21, 2023
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 175

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning