The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
Remote
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Tim O'Hair
387441
Fee:
$699.00
Remoteformat icon
Location: Remote Classroom
ENROLL BY: Jul 5, 2022
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after July 18, 2022
Course Requirements
Internet access required to retrieve course materials.
Book: The Movie Business Book by Jason E. Squire
Book: The Business of Film: A Practical Introduction by Paula Landry and Stephen R. Greenwald
Book: The Business of Television by Ken Basin
Schedule
Type
Date
Time
Location
Lecture
Tue Jul 5, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jul 12, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jul 19, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jul 26, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Aug 2, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Aug 9, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Aug 16, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Aug 23, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Aug 30, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Sep 6, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Sep 13, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
-
This section has no set meeting times.
Wait List
See Details
Instructor: Vernon Mortensen
386831
Fee:
$699.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after July 01, 2022
Course Requirements
Internet access required to retrieve course materials.
-
Wednesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Jim Milio
386866
Fee:
$699.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Still accepting enrollments
See Details
Notes

Internet access required. Materials required. 

Refund Deadline
No refunds after July 05, 2022
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 22, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Jun 29, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Jul 6, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jul 13, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Jul 20, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jul 27, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Aug 3, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Aug 10, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Aug 17, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Aug 24, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Aug 31, 2022
7:00PM PT - 10:00PM PT
Remote Classroom

Contact Us

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This course applies towards the following certificates & specializations…

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