The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Classroom
Starting at $699.00
As few as 12 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Wait List
See Details
Instructor: Randy Greenberg
382565
Fee:
$699.00
Remote Instructionformat icon
Location: Online
Notes

No meetings November 11 & 25, 2021. Internet access required. Materials required.

Refund Deadline
No refunds after October 06, 2021
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 23, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Sep 30, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 7, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 14, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 21, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Oct 28, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Nov 4, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Nov 18, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Dec 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Dec 9, 2021
7:00PM PT - 10:00PM PT
Online
-
Wednesday 9:00AM - 12:00PM PT
Wait List
See Details
Instructor: Chris Donahue
383292
Fee:
$699.00
Classroomformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

No meeting November 24, 2021. Internet access required. Materials required.

Refund Deadline
No refunds after October 05, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 22, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Sep 29, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Oct 6, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Oct 13, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Oct 20, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Oct 27, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Nov 3, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Nov 10, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Nov 17, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Dec 1, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Dec 8, 2021
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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