The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Classroom
Starting at $699.00
As few as 6 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Gina Holland
371670
Fee:
$699.00
23 days left. Enroll by Jan 6, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz by Schuyler M. Moore
Available
-
Instructor: Jim Milio
371674
Fee:
$699.00
23 days left. Enroll by Jan 6, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) Book: The Artist's Way by Julia Cameron
(Optional) Book: The Hollywood Rules by Anonymous
(Optional) Book: Screenplay: The Foundations of Screenwriting by Syd Field

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Thursday 7:00PM - 10:00PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Chris Donahue
371701
Fee:
$699.00
26 days left. Enroll by Jan 9, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 22, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Jan 16, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Jan 23, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Jan 30, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 6, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 13, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 20, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 27, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 5, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 12, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 19, 2020
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Wait List
-
Tuesday, Thursday 2:00PM - 5:00PM
Location: UCLA Extension 1010 Westwood
Instructor: Chris Donahue
372079
Fee:
$699.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 13, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Thu Jan 9, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Tue Jan 14, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Thu Jan 16, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Tue Jan 21, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Thu Jan 23, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Tue Jan 28, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Thu Jan 30, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Tue Feb 4, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Thu Feb 6, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Tue Feb 11, 2020
2:00PM - 5:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408

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