The Business of Entertainment
This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.
What you can learn.
- Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
- Assess the remarkable array of opportunities available in this new age of entertainment
- Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
- Learn firsthand from industry guests how they have adapted and succeeded to these changing trends
About this course:
With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.Spring 2020 Schedule
Available Format(s):
These courses meet regularly and are fully online. Click “See Details” below for more information.
Internet access required. Materials required.
Please note: Due to adjustments made to Spring quarter, this course is now scheduled to be delivered in a synchronous online format. Classes will be delivered weekly in an online forum at the scheduled time assigned to the course. Further adjustments may be made by the instructor in order to best serve the course material. Please check Canvas regularly for updates.
These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.
Internet access required. Materials required.
This course will feature live Q&A sessions with guest speakers at a weekly time determined by the instructor. All live guest speaker sessions will be recorded for students to view at a later time if they are unable to attend.
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This course applies towards the following certificates & specializations…
Corporate Education
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