The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Hybrid
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Wait List
-
Thursday 7:00PM PDT - 10:00PM PDT
Location: Online
Instructor: Randy Greenberg
373024
Fee:
$699.00
See Details
Notes

Internet access required. Materials required.

Please note: Due to adjustments made to Spring quarter, this course is now scheduled to be delivered in a synchronous online format. Classes will be delivered weekly in an online forum at the scheduled time assigned to the course. Further adjustments may be made by the instructor in order to best serve the course material. Please check Canvas regularly for updates.

 

Refund Deadline
No refunds after April 15, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu Apr 9, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu Apr 16, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu Apr 23, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu Apr 30, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu May 7, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu May 14, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu May 21, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu May 28, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu Jun 4, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Thu Jun 11, 2020
7:00PM PDT - 10:00PM PDT
Online

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Jim Milio
375035
Fee:
$699.00
See Details
Notes

Internet access required. Materials required.

This course will feature live Q&A sessions with guest speakers at a weekly time determined by the instructor. All live guest speaker sessions will be recorded for students to view at a later time if they are unable to attend. 

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: Entertainment Finance Today by Jeanette B. Milio
(Optional) Book: The Hollywood Rules by Anonymous
(Optional) Book: Screenplay: The Foundations of Screenwriting by Syd Field
(Optional) Book: The Artist's Way by Julia Cameron

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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