The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Summer 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Enrollment Closed
-
Wednesday 7:00PM PDT - 10:00PM PDT
Location: Online
Instructor: Chris Donahue
374553
Fee:
$699.00
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after July 07, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: The Connectors by Maribeth Kuzmeski
Book: The Biz by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 24, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jul 1, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jul 8, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jul 15, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jul 22, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Jul 29, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Aug 5, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Aug 12, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Aug 19, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Aug 26, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Wed Sep 2, 2020
7:00PM PDT - 10:00PM PDT
Online
Enrollment Closed
-
Tuesday 7:00PM PDT - 10:00PM PDT
Location: Online
Instructor: Jim Milio
374710
Fee:
$699.00
See Details
Notes

Internet access required. 

This course includes live weekly sessions offered on Tuesdays, 7 pm - 10 pm Pacific Time, via Zoom, which will be recorded, and is supplemented by asynchronous online material. Students who cannot attend live sessions may request to view recordings without penalty towards attendance. 

Refund Deadline
No refunds after June 27, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) The Artist's Way by Julia Cameron
(Optional) The Hollywood Rules by Anonymous
(Optional) Screenplay: The Foundations of Screenwriting by Syd Field
(Optional) Adventures in the Screen Trade by William Goldman
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Jun 30, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Jul 7, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Jul 14, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Jul 21, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Jul 28, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Aug 4, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Aug 11, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Aug 18, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Aug 25, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Sep 1, 2020
7:00PM PDT - 10:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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