The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Hybrid
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Enrollment Closed
See Details
Instructor: Randy Greenberg
397084
Fee:
$785.00
In Personformat icon
Location: UCLA
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 17, 2024
Course Requirements
Internet access required to retrieve course materials.
The Biz, 6th Edition: The Basic Business, Legal and Financial Aspects of the Film Industry in a Digital World by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 4, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 11, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 18, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 25, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 2, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 9, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 16, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 23, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 30, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Jun 6, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Jun 13, 2024
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Vernon Mortensen
397085
Fee:
$785.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after April 05, 2024
Course Requirements
Internet access required to retrieve course materials.

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Jim Milio
398025
Fee:
$785.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internation Students: This hybrid section is considered In Person for immigration purposes.
Enrollment limited; early enrollment advised. Visitors not permitted. Internet access required.

Refund Deadline
No refunds after July 10, 2024
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 27, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Jul 4, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Jul 11, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Jul 18, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Jul 25, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Aug 1, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Aug 8, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Aug 15, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Aug 22, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Aug 29, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Sep 5, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Thu Sep 12, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Vernon Mortensen
398010
Fee:
$785.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after June 28, 2024
Course Requirements
Internet access required to retrieve course materials.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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