The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Hybrid
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Winter 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Enrollment Closed
-
Wednesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Vernon Mortensen
378001
Fee:
$699.00
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after January 19, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 13, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 20, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 27, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 17, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 24, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 17, 2021
7:00PM PT - 10:00PM PT
Online

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Jim Milio
378002
Fee:
$699.00
See Details
Notes

This course will feature live Q&A sessions with guest speakers at a weekly time determined by the instructor. All live guest speaker sessions will be recorded for students to view at a later time if they are unable to attend. Internet access required. Materials required.

Refund Deadline
No refunds after January 18, 2021
Course Requirements
Internet access required to retrieve course materials.
(Optional) Book: Entertainment Finance Today by Jeanette B. Milio
(Optional) Book: The Hollywood Rules by Anonymous
(Optional) Book: Screenplay: The Foundations of Screenwriting by Syd Field
(Optional) Book: The Artist's Way by Julia Cameron
(Optional) Book: Adventures in the Screen Trade by William Goldman
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 5, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Jan 12, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Jan 19, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Jan 26, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 9, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 16, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 23, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Mar 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Mar 9, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Mar 16, 2021
7:00PM PT - 10:00PM PT
Online

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Wednesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Randy Greenberg
379189
Fee:
$699.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 13, 2021
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz (Expanded and Updated) by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Wed Mar 31, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Apr 7, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Apr 14, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Apr 21, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Apr 28, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed May 5, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed May 12, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed May 19, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed May 26, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jun 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jun 9, 2021
7:00PM PT - 10:00PM PT
Online

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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