Plan of Study: Marketing Certificate

Program at a Glance 

In the charts below, view the quarter offered and teaching format for all required and elective courses in this certificate.

Full-time students, jump to entry quarter-specific charts

Course Format Legend

  • I = In Person
  • L = Live Online 
  • O = Online
  • = Hybrid 

For course format descriptions, see Instructional Formats

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

 

1 Elective Course (4 units)

Students must complete one of the courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.35
Strategic Marketing
4 I/O I/O I/O O
MGMT X 460.484
Internship in Marketing and Advertising
4 I/L I/L I/L I/L

Full-Time Students

Full-time students who wish to complete their program in 2 quarters may select their entry quarter below to find the recommended plan of study.

Darker shaded boxes represent the quarter in which the course is recommended to be taken. Lighter shaded boxes indicate available course options which may be taken to achieve full-time status during the specific quarter. Some courses have limited spaces; early enrollment is recommended.

F-1 international students are not eligible for internship/Curricular Practical Training (CPT) unless they have maintained lawful F-1 visa status for at least three academic quarters. Because of the duration of this program, F-1 international students must choose MGMT X 460.35 Strategic Marketing for their elective course.

 

5 Required Courses (20 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

1 Elective Course (4 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.35
Strategic Marketing
4 I/O I/O I/O O

 

 

5 Required Courses (20 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

1 Elective Course (4 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.35
Strategic Marketing
4 I/O I/O I/O O

 

 

5 Required Courses (20 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

1 Elective Course (4 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.35
Strategic Marketing
4 I/O I/O I/O O

 

 

5 Required Courses (20 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

1 Elective Course (4 units)

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.35
Strategic Marketing
4 I/O I/O I/O O

 

 

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