Plan of Study: Marketing with Concentration in Digital Marketing

Program at a Glance 

In the charts below, view the quarter offered and teaching format for all required and elective courses in this certificate.

Full-time students, jump to entry quarter-specific charts

Course Format Legend

  • I = In Person
  • L = Live Online 
  • O = Online
  • = Hybrid 

For course format descriptions, see Instructional Formats

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.381
Influencer Marketing: Employing Influencers
2 O I O I
MGMT X 460.382
Personal Branding and Becoming an Influencer
2 I O I O
MGMT X 460.398
Social Media Marketing
2 I/O I/O I/O I/O
MGMT X 463.01
Advertising in the Digital Age
2 O I O I
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
4 I/O I/O I/O I/O
MGMT X 470.10
Digital Analytics
4 I/O I/O I/O I/O
MGMT X 471.10
Marketing with Google Ads
2 I I/O I O
MGMT X 470.30
Search Engine Optimization for Marketing
2 I/O I/O I I/O
MGMT X 430.814
Salesforce CRM Essentials
4 O   O  
MGMT X 460.484
Internship in Marketing and Advertising
4 I/L I/L I/L I/L

Full-Time Students

Full-time students who wish to complete their program in 3 quarters may select their entry quarter below to find the recommended plan of study.

Darker shaded boxes represent the quarter in which the course is recommended to be taken. Lighter shaded boxes indicate available course options which may be taken to achieve full-time status during the specific quarter. Some courses have limited spaces; early enrollment is recommended.

F-1 international students are not eligible for internship/Curricular Practical Training (CPT) unless they have maintained lawful F-1 visa status for at least three academic quarters. This includes any time accrued in F-1 status at another institution with no break in status. As such, CPT approval and internship participation is allowed in the 4th quarter. Because the duration of this program for full-time students is three quarters, F-1 international students are not eligible for the internship course/CPT unless they have already accrued time in F-1 status before beginning this certificate program. For any questions about CPT eligibility, please consult International Student Services at iss@uclaextension.edu

 

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

 

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.381
Influencer Marketing: Employing Influencers
2 O I O I
MGMT X 460.382
Personal Branding and Becoming an Influencer
2 I O I O
MGMT X 460.398
Social Media Marketing
2 I/O I/O I/O I/O
MGMT X 463.01
Advertising in the Digital Age
2 O I O I
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
4 I/O I/O I/O I/O
MGMT X 470.10
Digital Analytics
4 I/O I/O I/O I/O
MGMT X 471.10
Marketing with Google Ads
2 I I/O I O
MGMT X 470.30
Search Engine Optimization for Marketing
2 I/O I/O I I/O
MGMT X 430.814
Salesforce CRM Essentials
4 O   O  
MGMT X 460.484
Internship in Marketing and Advertising
4 I/L I/L I/L I/L

 

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

 

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.381
Influencer Marketing: Employing Influencers
2 O I O I
MGMT X 460.382
Personal Branding and Becoming an Influencer
2 I O I O
MGMT X 460.398
Social Media Marketing
2 I/O I/O I/O I/O
MGMT X 463.01
Advertising in the Digital Age
2 O I O I
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
4 I/O I/O I/O I/O
MGMT X 470.10
Digital Analytics
4 I/O I/O I/O I/O
MGMT X 471.10
Marketing with Google Ads
2 I I/O I O
MGMT X 470.30
Search Engine Optimization for Marketing
2 I/O I/O I I/O
MGMT X 430.814
Salesforce CRM Essentials
4 O   O  
MGMT X 460.484
Internship in Marketing and Advertising
4 I/L I/L I/L I/L

 

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

 

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.381
Influencer Marketing: Employing Influencers
2 O I O I
MGMT X 460.382
Personal Branding and Becoming an Influencer
2 I O I O
MGMT X 460.398
Social Media Marketing
2 I/O I/O I/O I/O
MGMT X 463.01
Advertising in the Digital Age
2 O I O I
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
4 I/O I/O I/O I/O
MGMT X 470.10
Digital Analytics
4 I/O I/O I/O I/O
MGMT X 471.10
Marketing with Google Ads
2 I I/O I O
MGMT X 470.30
Search Engine Optimization for Marketing
2 I/O I/O I I/O
MGMT X 430.814
Salesforce CRM Essentials
4 O   O  
MGMT X 460.484
Internship in Marketing and Advertising
4 I/L I/L I/L I/L

 

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 160
Marketing Principles and Practices
4 I/O I/O I/O I/O
MGMT X 460.41
Brand Management
4 I/O I/O I/O I/O
MGMT X 460.394
Digital Marketing
4 I/O I/O I/O I/O
MGMT X 460.52
Integrated Marketing Communications
4 I/O I/O I/O I/O
MGMT X 466
Consumer Market Research
4 I/O I/O I/O I/O

 

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title Units Fall Winter Spring Summer
MGMT X 460.381
Influencer Marketing: Employing Influencers
2 O I O I
MGMT X 460.382
Personal Branding and Becoming an Influencer
2 I O I O
MGMT X 460.398
Social Media Marketing
2 I/O I/O I/O I/O
MGMT X 463.01
Advertising in the Digital Age
2 O I O I
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
4 I/O I/O I/O I/O
MGMT X 470.10
Digital Analytics
4 I/O I/O I/O I/O
MGMT X 471.10
Marketing with Google Ads
2 I I/O I O
MGMT X 470.30
Search Engine Optimization for Marketing
2 I/O I/O I I/O
MGMT X 430.814
Salesforce CRM Essentials
4 O   O  
MGMT X 460.484
Internship in Marketing and Advertising
4 I/L I/L I/L I/L

 

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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