Marketing with Google Ads
Marketing with Google Ads
MGMT X 471.10
Learn how to create and manage a Google Adwords account in this course and start improving your Adwords marketing campaigns.
Typically Available
Fall
Winter
Spring
Summer
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What you can learn.
What you can learn.
Create and manage a Google AdWords account
Learn about ad creation and the optimization process to generate traffic
Examine strategies for keywords selection and best practices for campaign success
Understand metrics and compute return on investment
About This Course
This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.
This course applies toward the following programs
Digital Marketing
certificate
certificate
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
certificate
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.