Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Ruben Quinones
382507
Fee:
$455.00
Remote Instructionformat icon
Location: Online
ENROLL BY: Sep 23, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 29, 2021
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 23, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Sep 30, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Oct 7, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Oct 14, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Oct 21, 2021
6:30PM PT - 9:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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