Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Thursday 6:30PM PDT - 9:30PM PDT
Location: Online
372456
Fee:
$455.00
45 days left. Enroll by May 14, 2020
See Details
Notes

Internet access required.

Refund Deadline
No refunds after May 13, 2020
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu May 14, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu May 21, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu May 28, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu Jun 4, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu Jun 11, 2020
6:30PM PDT - 9:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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