Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Fall 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Thursday 6:30PM PT - 9:30PM PT
Location: Online
Instructor: Ruben Quinones
375672
Fee:
$455.00
13 days left. Enroll by Nov 5, 2020
See Details
Refund Deadline
No refunds after November 11, 2020
Course Requirements
No textbook required for this section
Schedule
Type
Date
Time
Location
Lecture
Thu Nov 5, 2020
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Nov 12, 2020
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Nov 19, 2020
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Nov 26, 2020
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Dec 3, 2020
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Dec 10, 2020
6:30PM PT - 9:30PM PT
Online

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
Thursday 6:30PM PT - 8:00PM PT
Location: Online
377394
Fee:
$455.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 06, 2021
Course Requirements
(Optional)
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Jan 14, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Jan 21, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Jan 28, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Feb 4, 2021
6:30PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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