Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In-Person
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
386756
Fee:
$475.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after June 27, 2022
Course Requirements
No Textbook Required
-
Tuesday 1:00PM - 4:00PM PT
Available
See Details
388970
Fee:
$455.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Aug 2, 2022
See Details
Notes

Internet access required.

Refund Deadline
No refunds after August 08, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Aug 2, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Tue Aug 9, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Tue Aug 16, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Tue Aug 23, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Tue Aug 30, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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