Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course and start improving your Adwords marketing campaigns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 9:00PM PT
Enrollment Closed
See Details
Instructor: Ruben Quinones
396406
Fee:
$525.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Notes
Internet access required.
Refund Deadline
No refunds after April 10, 2024
Course Requirements
No textbook required
Schedule
Type
Date
Time
Location
Discussion
Thu Apr 4, 2024
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Thu Apr 11, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Thu Apr 18, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Thu Apr 25, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Thu May 2, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E

Summer 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
397657
Fee:
$525.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after June 28, 2024
Course Requirements
Course syllabus not yet available.
No Textbook Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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