Marketing with Google Ads
MGMT X 471.10
Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.
Fall
Winter
Spring
Summer
Hybrid
Remote Instruction
Starting at $455.00
As few as 5 weeks
2.0
What you can learn.
- Create and manage a Google AdWords account
- Learn about ad creation and the optimization process to generate traffic
- Examine strategies for keywords selection and best practices for campaign success
- Understand metrics and compute return on investment
About this course:
This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.Winter 2021 Schedule
Available Format(s):
Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.
Enrollment Closed
-
Thursday 6:30PM PT - 8:00PM PT
Location:
Online
377394
Fee:
$455.00
Notes
Internet access required.
Refund Deadline
No refunds after January 13, 2021
Course Requirements
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Jan 14, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Jan 21, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Jan 28, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Thu Feb 4, 2021
6:30PM PT - 8:00PM PT
Online
Available Format(s):
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Thursday 6:30PM PT - 9:30PM PT
Location:
Online
Instructor:
Ruben Quinones
378860
Fee:
$455.00
Notes
Internet access required.
Refund Deadline
No refunds after May 19, 2021
Course Requirements
No textbook required for this section
Schedule
Type
Date
Time
Location
Lecture
Thu May 13, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 20, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 27, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Jun 3, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Jun 10, 2021
6:30PM PT - 9:30PM PT
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
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