Marketing with Google Ads
MGMT X 471.10
Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $455.00
As few as 6 weeks
2.0
What you can learn.
- Create and manage a Google AdWords account
- Learn about ad creation and the optimization process to generate traffic
- Examine strategies for keywords selection and best practices for campaign success
- Understand metrics and compute return on investment
About this course:
This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.Fall 2020 Schedule
Available Format(s):
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
Available
-
Thursday 6:30PM PST - 9:30PM PST
Location:
Online
Instructor:
Ruben Quinones
375672
Fee:
$455.00
94 days left. Enroll by Nov 5, 2020
Notes
Internet access required.
Refund Deadline
No refunds after November 11, 2020
Course Requirements
(Optional)
Schedule
Type
Date
Time
Location
Lecture
Thu Nov 5, 2020
6:30PM PST - 9:30PM PST
Online
Lecture
Thu Nov 12, 2020
6:30PM PST - 9:30PM PST
Online
Lecture
Thu Nov 19, 2020
6:30PM PST - 9:30PM PST
Online
Lecture
Thu Nov 26, 2020
6:30PM PST - 9:30PM PST
Online
Lecture
Thu Dec 3, 2020
6:30PM PST - 9:30PM PST
Online
Lecture
Thu Dec 10, 2020
6:30PM PST - 9:30PM PST
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.