Marketing with Google Ads
Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.
What you can learn.
- Create and manage a Google AdWords account
- Learn about ad creation and the optimization process to generate traffic
- Examine strategies for keywords selection and best practices for campaign success
- Understand metrics and compute return on investment
About this course:This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.
Fall 2020 Schedule
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
Internet access required.