Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

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What you can learn.

Create and manage a Google AdWords account
Learn about ad creation and the optimization process to generate traffic
Examine strategies for keywords selection and best practices for campaign success
Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Summer 2022 Schedule

June 21 - July 24

This section has no set meeting times.

Enrollment Closed

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386756

Fee:

$475.00

Online

Updating...

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Notes

Internet access required.

Refund Deadline

No refunds after June 27, 2022

Course Requirements

Course Syllabus

No Textbook Required

August 2 - August 30

Tuesday 1:00PM - 4:00PM PT

Available

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388970

Fee:

$455.00

In-Person

Location: UCLA Extension Gayley Center in Westwood

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ENROLL BY: Aug 2, 2022

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Notes

Internet access required.

Refund Deadline

No refunds after August 08, 2022

Course Requirements

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Tue Aug 2, 2022

1:00PM PT - 4:00PM PT