Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 9:00PM PT
Available
See Details
383846
Fee:
$455.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Feb 15, 2022
See Details
Notes

Internet access required.

Refund Deadline
No refunds after February 21, 2022
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Feb 15, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Feb 22, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Mar 1, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Mar 8, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Mar 15, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood

Spring 2022 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 9:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Ruben Quinones
385329
Fee:
$455.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after May 05, 2022
Course Requirements
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Thu May 12, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu May 19, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu May 26, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Jun 2, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Jun 9, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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