Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.

Starting at $455.00
As few as 6 weeks

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

This section has no set meeting times.
Instructor: Ruben Quinones
58 days left. Enroll by Jul 27, 2020
See Details

Internet access required.

Refund Deadline
No refunds after July 31, 2020
Course Requirements
Course syllabus not yet available.
(Optional) No Textbook Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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