Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
In-Person
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Andy Morris
383844
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 07, 2022
Course Requirements
-
Thursday 7:00PM - 9:00PM PT
Enrollment Closed
See Details
Instructor: Ali Haeri
383843
Fee:
$765.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Lindbrook Center in Westwood
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.

Internet access required.

Refund Deadline
No refunds after January 19, 2022
Course Requirements
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 6, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Thu Jan 13, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Thu Jan 20, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Thu Jan 27, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Thu Feb 3, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Feb 10, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Feb 17, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Feb 24, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Mar 3, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Mar 10, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Mar 17, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Mindy Serin
385327
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
(Optional) Textbook not required
-
Thursday 7:00PM - 10:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
385326
Fee:
$765.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after March 24, 2022
Course Requirements
Internet access required to retrieve course materials.
No textbook required for this section.
Schedule
Type
Date
Time
Location
Lecture
Thu Mar 31, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Apr 7, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Apr 14, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Apr 21, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Apr 28, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu May 5, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu May 12, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu May 19, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu May 26, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Jun 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Thu Jun 9, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood

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