Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Mindy Serin
377392
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 08, 2021
Course Requirements
Textbook not required

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Wednesday 5:00PM PT - 8:00PM PT
Location: Online
Instructor: Andy Morris
377391
Fee:
$765.00
Still accepting enrollments
See Details
Refund Deadline
No refunds after January 19, 2021
Course Requirements
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Jan 13, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Jan 20, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Jan 27, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 3, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 10, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 17, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 24, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Mar 3, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Mar 10, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Mar 17, 2021
5:00PM PT - 8:00PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Mindy Serin
378857
Fee:
$765.00
See Details
Refund Deadline
No refunds after April 02, 2021
Course Requirements

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Thursday 5:00PM PT - 8:00PM PT
Location: Online
Instructor: Ali Haeri
378856
Fee:
$765.00
See Details
Refund Deadline
No refunds after April 14, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 1, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Apr 8, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Apr 15, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Apr 22, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Apr 29, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu May 6, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu May 13, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu May 20, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu May 27, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jun 3, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jun 10, 2021
5:00PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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