Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mindy Serin
382503
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Course syllabus not yet available
-
Wednesday 5:00PM - 8:00PM PT
Available
See Details
Instructor: Andy Morris
382502
Fee:
$765.00
Remote Instructionformat icon
Location: Online
ENROLL BY: Sep 22, 2021
See Details
Refund Deadline
No refunds after October 05, 2021
Course Requirements
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 22, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Sep 29, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 6, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 13, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 20, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 27, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Nov 3, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Nov 10, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Nov 17, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Nov 24, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Dec 1, 2021
5:00PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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