Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

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What you can learn.

Learn how big data and digital analytics impacts the marketing practice
Understand how to implement digital analytics in an organizational context
Examine digital analytics strategies, including segmentation, context, conversion, and attribution
Define KPIs and key metrics used in digital analytics
Explore various tools and software used to track analytics, such as Google Analytics
Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics.

Winter 2022 Schedule

January 3 - March 20

This section has no set meeting times.

Enrollment Closed

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Instructor: Andy Morris

383844

Fee:

$765.00

Online

Updating...

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Notes

Internet access required.

Refund Deadline

No refunds after January 07, 2022

Course Requirements

Course Syllabus

January 6 - March 17

Thursday 7:00PM - 9:00PM PT

Enrollment Closed

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Instructor: Ali Haeri

383843

Fee:

$765.00

Hybrid (In-Person)

Location: Remote Classroom , UCLA Extension Lindbrook Center in Westwood

Updating...

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Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.

Internet access required.

Refund Deadline

No refunds after January 19, 2022

Course Requirements

Course Syllabus

(Optional) No textbook required

Schedule

Type

Date

Time

Location

Lecture

Thu Jan 6, 2022

7:00PM PT - 9:00PM PT

Remote Classroom

Lecture

Thu Jan 13, 2022

7:00PM PT - 9:00PM PT

Remote Classroom

Lecture

Thu Jan 20, 2022

7:00PM PT - 9:00PM PT

Remote Classroom

Lecture

Thu Jan 27, 2022

7:00PM PT - 9:00PM PT

Remote Classroom

Lecture

Thu Feb 3, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Lecture

Thu Feb 10, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Lecture

Thu Feb 17, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Lecture

Thu Feb 24, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Lecture

Thu Mar 3, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Lecture

Thu Mar 10, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Lecture

Thu Mar 17, 2022

7:00PM PT - 9:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Spring 2022 Schedule

March 28 - June 12

This section has no set meeting times.

Future Offering (Opens January 31, 2022 12:00:00 AM)

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Instructor: Mindy Serin

385327

Fee:

$765.00

Online

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after March 21, 2022

Course Requirements

(Optional) Textbook not required

Course Syllabus

March 31 - June 9

Thursday 7:00PM - 10:00PM PT

Future Offering (Opens January 31, 2022 12:00:00 AM)

See Details

385326

Fee:

$765.00

In-Person

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after March 24, 2022

Course Requirements

Internet access required to retrieve course materials.

Course Syllabus

No textbook required for this section.

Schedule

Type

Date

Time

Location

Lecture

Thu Mar 31, 2022

7:00PM PT - 10:00PM PT