Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

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What you can learn.

Learn how big data and digital analytics impacts the marketing practice
Understand how to implement digital analytics in an organizational context
Examine digital analytics strategies, including segmentation, context, conversion, and attribution
Define KPIs and key metrics used in digital analytics
Explore various tools and software used to track analytics, such as Google Analytics
Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics.

Spring 2020 Schedule

Available Format(s):

Online

Classroom

These courses are fully online, and there are no in-person classroom meetings.

Available

March 30, 2020 - June 14, 2020

Instructor: Mindy Serin

372454

Fee:

$765.00

Updating...

37 days left. Enroll by Mar 30, 2020

See Details

Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline

No refunds after April 03, 2020

Course Requirements

Internet access required to retrieve course materials.

Course syllabus not yet available.

These courses meet in person and make use of an online presence to varying degrees.

Available

April 2, 2020 - June 11, 2020

Thursday 7:00PM - 10:00PM

Location: UCLA Extension Lindbrook Center in Westwood

Instructor: Ali Haeri

372453

Fee:

$765.00

Updating...

40 days left. Enroll by Apr 2, 2020

See Details

Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline

No refunds after April 15, 2020

Course Requirements

Internet access required to retrieve course materials.

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Thu Apr 2, 2020

7:00PM - 10:00PM