Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Spring 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Mindy Serin
372454
Fee:
$765.00
37 days left. Enroll by Mar 30, 2020
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Thursday 7:00PM - 10:00PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Ali Haeri
372453
Fee:
$765.00
40 days left. Enroll by Apr 2, 2020
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after April 15, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu Apr 9, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu Apr 16, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu Apr 23, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu Apr 30, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu May 7, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu May 14, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu May 21, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu May 28, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu Jun 4, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217
Lecture
Thu Jun 11, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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