Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Summer 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Andy Morris
386754
Fee:
$795.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after June 27, 2022
Course Requirements
No Textbook Required
-
Thursday 6:00PM - 9:00PM PT
Available
See Details
386753
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood , UCLA Extension Lindbrook Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after July 06, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 23, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Jun 30, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Jul 7, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Jul 14, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Jul 21, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Jul 28, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Aug 4, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Aug 11, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Aug 18, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Aug 25, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Sep 1, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 217

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