Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Mindy Serin
375669
Fee:
$765.00
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 5:00PM PT - 8:00PM PT
Location: Online
Instructor: Ali Haeri
375668
Fee:
$765.00
See Details
Refund Deadline
No refunds after October 12, 2020
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 6, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 13, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 20, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 27, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Nov 3, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Nov 10, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Nov 17, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Nov 24, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Dec 1, 2020
5:00PM PT - 8:00PM PT
Online
Lecture
Tue Dec 8, 2020
5:00PM PT - 8:00PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Mindy Serin
377392
Fee:
$765.00
See Details
Notes

Materials required.

Refund Deadline
No refunds after January 08, 2021
Course Requirements
Internet access required to retrieve course materials.

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
Wednesday 5:00PM PT - 8:00PM PT
Location: Online
Instructor: Andy Morris
377391
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 19, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Jan 13, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Jan 20, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Jan 27, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 3, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 10, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 17, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Feb 24, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Mar 3, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Mar 10, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Wed Mar 17, 2021
5:00PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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