Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Mindy Serin
375669
Fee:
$765.00
56 days left. Enroll by Sep 28, 2020
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after October 02, 2020
Course Requirements
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Tuesday 5:00PM PDT - 7:00PM PST
Location: Online
Instructor: Ali Haeri
375668
Fee:
$765.00
57 days left. Enroll by Sep 29, 2020
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after October 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Oct 6, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Oct 13, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Oct 20, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Oct 27, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Nov 3, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Nov 10, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Nov 17, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Nov 24, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Dec 1, 2020
5:00PM PDT - 7:00PM PST
Online
Lecture
Tue Dec 8, 2020
5:00PM PDT - 7:00PM PST
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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