Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mindy Serin
396404
Fee:
$855.00
Onlineformat icon
ENROLL BY: Apr 1, 2024
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Textbook not required
-
Thursday 6:30PM - 8:30PM PT
Available
See Details
396403
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
ENROLL BY: Apr 4, 2024
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 17, 2024
Course Requirements
Course syllabus not yet available.
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 4, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu Apr 11, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu Apr 18, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu Apr 25, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu May 2, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu May 9, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu May 16, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu May 23, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu May 30, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu Jun 6, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu Jun 13, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB

Summer 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
397654
Fee:
$855.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after June 28, 2024
Course Requirements
No Textbook Required
-
Thursday
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
397653
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood , UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after July 17, 2024
Course Requirements
Course syllabus not yet available.
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 27, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204AB
Lecture
Thu Jul 11, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jul 18, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jul 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 1, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 8, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 15, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 22, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 29, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Sep 5, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Sep 12, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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