Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Mindy Serin
374092
Fee:
$765.00
23 days left. Enroll by Jun 22, 2020
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after June 26, 2020
Course Requirements
Internet access required to retrieve course materials.
Textbook not required
Course syllabus not yet available.

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Wednesday 7:00PM PDT - 9:00PM PDT
Location: Online
374091
Fee:
$765.00
25 days left. Enroll by Jun 24, 2020
See Details
Notes

No meeting November 22.

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after July 07, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 24, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Jul 1, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Jul 8, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Jul 15, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Jul 22, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Jul 29, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Aug 5, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Aug 12, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Aug 19, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Aug 26, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Wed Sep 2, 2020
7:00PM PDT - 9:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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