Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Spring 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mindy Serin
390870
Fee:
$795.00
Onlineformat icon
ENROLL BY: Apr 3, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
Textbook not required
-
Monday 7:00PM - 9:00PM PT
Available
See Details
390869
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Apr 3, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 16, 2023
Course Requirements
Course syllabus not yet available.
(Optional) No textbook required
Schedule
Type
Date
Time
Location
Lecture
Mon Apr 3, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon Apr 10, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon Apr 17, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon Apr 24, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon May 1, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon May 8, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon May 15, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon May 22, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon Jun 5, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Mon Jun 12, 2023
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

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