Influencer Marketing: Employing Influencers

MGMT X 460.381

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.

READ MORE ABOUT THIS COURSE
Winter
Summer
Hybrid (In-Person)
Starting at $475.00
As few as 5 weeks
2.0

What you can learn.

  • Understand how to determine whether or not influencers can be leveraged in a marketing campaign
  • Research and critically evaluate influencers to align with business goals
  • Learn to legally and strategically integrate influencers into a marketing campaign

About this course:

Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.  In this course, students learn how to research, evaluate, and employ the right influencers for their markets and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. 

Winter 2023 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:00PM - 8:00PM PT
Available
See Details
389514
Fee:
$475.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
ENROLL BY: Feb 22, 2023
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after February 28, 2023
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Feb 22, 2023
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 1, 2023
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 8, 2023
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 15, 2023
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 22, 2023
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
-
Wednesday 3:00PM - 5:00PM PT
Wait List
See Details
389515
Fee:
$475.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after February 28, 2023
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Feb 22, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 1, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 8, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 15, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 22, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning