Influencer Marketing: Employing Influencers

MGMT X 460.381

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.

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Winter
Summer
Hybrid (In-Person)
Online
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Understand how to determine whether or not influencers can be leveraged in a marketing campaign
  • Research and critically evaluate influencers to align with business goals
  • Learn to legally and strategically integrate influencers into a marketing campaign

About this course:

Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.  In this course, students learn how to research, evaluate, and employ the right influencers for their markets and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. 

Winter 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 6:00PM - 8:00PM PT
Available
See Details
395009
Fee:
$525.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
ENROLL BY: Feb 22, 2024
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after February 28, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Thu Feb 22, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 208
Lecture
Thu Feb 29, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 208
Lecture
Thu Mar 7, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 208
Lecture
Thu Mar 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 208
Lecture
Thu Mar 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 208

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
396381
Fee:
$525.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after March 25, 2024
Course Requirements
No Textbook Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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