Influencer Marketing: Employing Influencers

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Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.

READ MORE ABOUT THIS COURSE
Winter
Summer
Hybrid (In-Person)
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Understand how to determine whether or not influencers can be leveraged in a marketing campaign
  • Research and critically evaluate influencers to align with business goals
  • Learn to legally and strategically integrate influencers into a marketing campaign

About this course:

Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.  In this course, students learn how to research, evaluate, and employ the right influencers for their markets and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. 

Summer 2023 Schedule

Date & Time
Details
Format
 
-
Tuesday 3:00PM - 5:00PM PT
Available
See Details
392435
Fee:
$525.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Aug 15, 2023
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after August 21, 2023
Course Requirements
Course syllabus not yet available.
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Aug 15, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Tue Aug 22, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Tue Aug 29, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Tue Sep 5, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Tue Sep 12, 2023
3:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens July 31, 2023 12:00:00 AM)
See Details
393447
Fee:
$525.00
Hybrid (In-Person)format icon
Notes

Internet access required. 

Refund Deadline
No refunds after September 18, 2023
Course Requirements
Course syllabus not yet available.
No Textbook Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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