Influencer Marketing: Employing Influencers

MGMT X 460.381

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successful employ influencer marketing.

READ MORE ABOUT THIS COURSE
Winter
Summer
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Understand how to determine whether or not influencers can be leveraged in a marketing campaign
  • Research and critically evaluate influencers to align with business goals
  • Learn to legally and strategically integrate influencers into a marketing campaign

About this course:

Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.  In this first part of a two-part course, students will learn how to research, evaluate, and employ the right influencers for their markets, and how to legally and strategically integrate them into marketing campaigns that achieve specific goals.  

Summer 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Wednesday 6:30PM PDT - 8:00PM PDT
Location: Online
Instructor: Betty Gabbaie
374074
Fee:
$455.00
14 days left. Enroll by Jul 27, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after August 04, 2020
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Aug 5, 2020
6:30PM PDT - 8:00PM PDT
Online
Lecture
Wed Aug 12, 2020
6:30PM PDT - 8:00PM PDT
Online
Lecture
Wed Aug 19, 2020
6:30PM PDT - 8:00PM PDT
Online
Lecture
Wed Aug 26, 2020
6:30PM PDT - 8:00PM PDT
Online
Lecture
Wed Sep 2, 2020
6:30PM PDT - 8:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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