Influencer Marketing: Employing Influencers

MGMT X 460.381

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.

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Winter
Summer
Online
Hybrid (In-Person)
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Understand how to determine whether or not influencers can be leveraged in a marketing campaign
  • Research and critically evaluate influencers to align with business goals
  • Learn to legally and strategically integrate influencers into a marketing campaign

About this course:

Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time and opportunities; damaging their brands; and even violating federal regulations.  In this course, students learn how to research, evaluate and employ the right influencers for their markets and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. 

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
396381
Fee:
$525.00
Onlineformat icon
ENROLL BY: Apr 1, 2024
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 05, 2024
Course Requirements
No Textbook Required

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 6:00PM - 8:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
397636
Fee:
$525.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes

No meeting July 4, 2024. Internet access required. 

Refund Deadline
No refunds after July 10, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 27, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Thu Jul 11, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Thu Jul 18, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Thu Jul 25, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Thu Aug 1, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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