Influencer Marketing: Employing Influencers

MGMT X 460.381

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.

READ MORE ABOUT THIS COURSE
Winter
Summer
Hybrid (In-Person)
Starting at $475.00
As few as 5 weeks
2.0

What you can learn.

  • Understand how to determine whether or not influencers can be leveraged in a marketing campaign
  • Research and critically evaluate influencers to align with business goals
  • Learn to legally and strategically integrate influencers into a marketing campaign

About this course:

Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.  In this course, students learn how to research, evaluate, and employ the right influencers for their markets and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. 

Summer 2022 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:30PM - 8:30PM PT
Wait List
See Details
386737
Fee:
$475.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after August 09, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Aug 3, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 10, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 17, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 24, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Wed Aug 31, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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