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General Business Studies with Concentration in Marketing

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Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Courses
Required
Elective
Methods
Online
F-1 Visa Eligible

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This program is perfect for...

Ideal for those looking to gain additional credentials to enhance their career
Individuals in related fields aiming to transition into the marketing industry
Working marketing professionals looking to expand their skills and take their career to the next level
Aspiring marketers eager to launch a successful career in marketing

What you can learn.

Learn industry best practices for working with various types of media outlets
Explore how social platforms enhance and support broader marketing efforts
Develop and evaluate long-term marketing strategies that drive results
Analyze the ethical considerations that shape responsible marketing and advertising

Market with Impact: Build the Skills to Influence and Grow

The General Business Studies with a Concentration in Marketing lets you create a personalized curriculum focused on marketing strategy and business fundamentals. Choose from a wide selection of courses tailored to your interests while gaining skills in branding, consumer behavior, digital marketing, and data-driven decision-making.

Whether you're launching a product, managing campaigns, or aiming to grow your organization’s reach, this program equips you with the tools to become a confident, results-driven marketing professional.

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Program Curriculum:

The General Business Studies with Concentration in Marketing program curriculum is a total of 36 units, consisting of:

  • 16 units of required coursework focused in marketing and advertising
  • One required ethics course or seminar
  • Additional 20 units of elective coursework in the business management discipline (MGMT X 1-199 and 400-499)*

Courses are typically four units each, but can vary. An average student may take a total of nine courses, plus one required ethics course/seminar, to complete this program.

*Some elective courses may not be available for open enrollment and can only be taken with instructor approval, such as internships, accelerated courses and some advanced courses. Please consult with a student advisor for more information.
 

This certificate is approved for international students to study full time in the U.S. on an F-1 visa.

International students must meet English language proficiency requirements for admission into the program.

While most certificate programs begin each quarter, some have limited intakes for students studying on F-1 visa. Find this program on the Browse Certificate Programs page to confirm entry quarters before applying.

Learn more:

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Student Advising

Before enrolling, connect with a student advisor who’ll help customize your course of study and address all needs, interests, and goals.

To prepare for your appointment, consider the following:

  • What’s your expectation of this certificate program?
  • Are you looking to learn the basics of business essentials -OR- more specialized/advanced business management topics?

Email bamcertificate@uclaextension.edu to schedule a meeting with an advisor. 

Get Started

Step 1: Enroll in a Course
Courses in this program are open enrollment and paid for individually. You may take courses without committing to the program.
See Courses
Have questions? Talk to an Academic Advisor
Step 2: Become a Candidate
Establish candidacy in the certificate program to receive tailored information, lock in course requirements, and gain access to exclusive student benefits. Registration Fee: $200
Apply Now
Important Note for International Students: Candidacy fees are included in your program fees and do not need to be paid separately.

Cost and Fees

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.
Application and Candidacy Fee
$200
Estimated Textbooks and Materials
$1100
Estimated Program Tuition
$8500

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Payment Options

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Required Courses

Customize your experience

Marketing Requirement

Students must complete 16 units of Marketing & Advertising courses from the following list. Courses are either 2 or 4 units each.

MGMT X 460.483

Global Marketing and Strategy

In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.
View Course
MGMT X 460.52

Integrated Marketing Communications

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
View Course
MGMT X 460.86

Customer Relationship Management

Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.
View Course

Ethics Requirement

Students must complete one ethics course from the following list.

Elective Courses

Customize your experience

Electives - Business Management

Complete 20 units (typically 5 courses) from courses numbered MGMT X 1-199 or X 400-499 in the business management discipline. You may take additional marketing and advertising courses or select from courses in:

Accounting & Finance

Entrepreneurship & Small Business

Human Resources Management

International Trade & Commerce

Leadership & Management

Marketing, Advertising & PR

Project Management and Technical Management

Real Estate

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