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Marketing, Advertising & PR

Areas of Interest

Select the area you are interested in below to view related courses.

MGMT X 466.05
For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.
Format: Hybrid | Online
Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.
Format: Remote Instruction
MGMT X 163
Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.
Format: Hybrid
MGMT X 463.01
For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.
Format: Online | Hybrid
MGMT X 469.21
This course focuses on helping communications professionals develop a social media playbook filled with strategies and tactics that achieve core business goals.
Format: Hybrid
MGMT X 460.41
Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
Format: Online | Hybrid | Remote Instruction
MGMT X 466
Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.
Format: Hybrid | Online
MGMT X 469.15
Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.
Format: Online | Hybrid
MGMT X 460.86
Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.
Format: Online
MGMT X 460.55
Knowing your audience is key for any sales professionals. For those interested in sales careers, learn how to leverage data and research to improve prospects and sales for business in this course.
Format: Remote Instruction
MGMT X 463.6
Take a deep dive into the development of an advertising campaign in this course. From planning and implementation to measuring outcomes and evaluation, learn to run a campaign from start to finish.
MGMT X 470.10
Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.
Format: Online | Remote Instruction
MGMT X 469.26
Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.
MGMT 838.2
Discover the cutting edge tools, companies, and technologies shaping today's great content.
Format: Remote Instruction
MGMT 838.1
Gain new insights to inform content creation across social media, SVOD, and AR/VR.
Format: Remote Instruction
MGMT 838.3
Explore new models of marketing, distribution and monetizing digital content.
Format: Remote Instruction
MGMT X 460.394
Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
Format: Online | Hybrid | Remote Instruction
MGMT X 469.29
This course explores strategies for creating and executing publicity campaigns for entertainment products.
Format: Remote Instruction
MGMT X 460
Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.
Format: Online
MGMT X 463.13
Being a media seller today requires an evolved orientation to selling. This course resets the sales process to identify an advertiser's goals and objectives, and provide media and communications solutions.
MGMT X 469.11
Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.
Format: Online | Hybrid
MGMT X 460.483
In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.
MGMT X 460.381
Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successful employ influencer marketing.
Format: Hybrid
MGMT X 460.52
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
Format: Hybrid | Online | Remote Instruction
MGMT X 460.484
This internship provides eligible students the opportunity for applied practice of the knowledge gained from materials previously studied in a real-world context.
Format: Independent Study/Internship
MGMT X 469.28
This internship provides eligible students the opportunity for applied practice of the knowledge gained from materials previously studied in a real-world context.
Format: Independent Study/Internship
MGMT 720
During times of crisis, businesses need to be prepared to properly message and communicate to their audiences. This two-part series will be a conversation on how to authentically and ethically continue your business marketing efforts during a time of crisis. 
MGMT 865.10
A series of “chats” that centers on career focused topics in an effort to help our students connect with industry professionals and learn about job opportunities that exist within the entertainment industry.
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
Format: Online | Hybrid
MGMT X 471.10
Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.
Format: Hybrid | Remote Instruction
MGMT X 460.494
Develop and perfect your business pitch in this course so that you are ready to sell your product/service to your next client, or to pitch your new business idea to potential investors.
Format: Hybrid
MGMT X 469.16
Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.
Format: Online
MGMT 802.9
For those in career transition looking for their next opportunity, small business owners looking for new clients, or job seekers looking to attract quality job offers, this seminar helps you master the art of branding you.
MGMT X 460.382
Many professionals are looking to increase their personal influence to grow their own brands, careers, and ventures. Learn to develop and manage personal brands to achieve true influence.
Format: Hybrid
MGMT X 470.20
This course will focus on the marketing applications of predictive analytics. Students should have a basic foundation in marketing, Excel, statistics, and analytics.
Format: Online
MGMT X 460.16
Underlying all business development and revenue generation is the ability to sell. Gain a foundation to professional selling to help increase your organization's bottom line.
Format: Online
MGMT X 460.45
For sales professionals who have moved into a management role, learn the key functions of a sales managers, as well as strategies and techniques needed to develop, motivate, and manage your team to success.
Format: Online
MGMT X 430.814
This course teaches the power and applications of any comprehensive CRM system, focusing on CRM system education and training will significantly enhance students' career prospects and day-to-day effectiveness.
MGMT X 470.30
This course teaches you how to leverage the power of SEO in order to enhance online business performance.
Format: Online | Remote Instruction
MGMT X 469.23
In today's media-conscious world, a celebrity can bring visibility to special events and promotional activities. This course covers how to select, approach, and secure the right celebrity for your event or campaign.
MGMT X 460.398
Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.
Format: Online | Hybrid
MGMT X 460.395
This course will cover various topics related to digital marketing as the new most relevant trends, tools, techniques, and topics emerge. Course content and number of units will vary.  
MGMT X 460.35
Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.
Format: Hybrid | Online
MGMT X 469.14
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.
Format: Online
MGMT X 460.54
In this course, learn how strategic sales planning can help to increase sales and enhance product, brand, and company awareness.
Format: Online
MGMT X 469.22
For advanced students, this six-week, writing intensive workshop will help you master the art of strategic writing, key message formulation, and targeted delivery.
MGMT X 469.13
Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.
Format: Remote Instruction
Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.
Format: Hybrid
MGMT X 469.12
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
Format: Online
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