Developing a Business Plan
The foundation of a successful business is a solid business plan. This comprehensive course dives into the details of developing a plan, and students emerge with a first draft of a sound business plan.
What you can learn.
- Learn the key components for creating a business plan
- Identify existing customers and future customers
- Understand revenue forecasting methodologies, competitor analysis, small business finance, and how to transition from personal guarantees and credit lines to a self-financing business model
- Effectively plan, hire, and train staff with high potential
- Examine the legal aspects of organizing and managing a small business
About this course:Learn all aspects of creating a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, third-party software); small business finance, cash flow, debt, and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring, and training staff with high potential; the legal aspects of organizing and managing a small business; negotiating skills; and setting day-to-day priorities with the business plan in mind. With these skills, you can build a solid first draft of your business plan.
Summer 2020 Schedule
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
Enrollment limited; early enrollment advised. Internet access required. Materials required.