Developing a Business Plan
The foundation of a successful business is a solid business plan. This comprehensive course dives into the details of developing a plan, and students emerge with a first draft of a sound business plan.
What you can learn.
- Learn the key components for creating a business plan
- Identify existing customers and future customers
- Understand revenue forecasting methodologies, competitor analysis, small business finance, and how to transition from personal guarantees and credit lines to a self-financing business model
- Effectively plan, hire, and train staff with high potential
- Examine the legal aspects of organizing and managing a small business
About this course:Learn all aspects of creating a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, third-party software); small business finance, cash flow, debt, and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring, and training staff with high potential; the legal aspects of organizing and managing a small business; negotiating skills; and setting day-to-day priorities with the business plan in mind. With these skills, you can build a solid first draft of your business plan.
Winter 2020 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Enrollment limited; early enrollment advised. Internet access required.
These courses meet in person and make use of an online presence to varying degrees.
Enrollment limited; early enrollment advised. Internet access required. Materials required.