Event Management Essentials: Planning and Budgeting

The first course in our two-part event management essentials series covers the core basics from idea generation to successful completion. Topics covered include the meetings industry and profession, strategic meetings, project and meeting management, event design and experience, budgeting basics, site and venue selection, risk management, contracts and negotiations, registration and housing, and marketing--all of which play a key part in planning a successful event. In addition, students start the first part of a capstone project, which gives them a chance to put into practice all that was learned in this course.