Event Management Essentials: Planning and Budgeting

MGMT 867.011

The first course in the two-part event management specialization covers event essentials, from idea generation to successful execution. Students will begin their capstone project, which will be evaluated in the second course.

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What you can learn.

Explore the meetings industry and profession
Gain knowledge of strategic meetings, project and meeting management, event design and experience, and budgeting basics
Evaluate site and venue selection, risk management, contracts, and negotiations

About this course:

The first course in our two-part event management essentials series covers the core basics, from idea generation to successful completion. Topics covered include the meetings industry and profession, strategic meetings, project and meeting management, event design and experience, budgeting basics, site and venue selection, risk management, contracts and negotiations, registration and housing, and marketing--all of which play a key part in planning a successful event. In addition, students will start the first part of a capstone project, which will give them a chance to put into practice all that was learned in this course.