Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Hybrid (Remote)
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies and campaign execution. Transferable for UC credit.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Tuesday 5:30PM - 7:30PM PT
Available
See Details
Instructor: Cameron Andrews
396377
Fee:
$855.00
Hybrid (Remote)format icon
Location: Remote Classroom
ENROLL BY: Apr 2, 2024
See Details
Refund Deadline
No refunds after April 15, 2024
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 2, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Apr 9, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Apr 16, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Apr 23, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Apr 30, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue May 7, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue May 14, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue May 21, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue May 28, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Jun 4, 2024
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Jun 11, 2024
5:30PM PT - 7:30PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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