Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Hybrid (Remote)
Hybrid (In-Person)
Starting at $765.00
As few as 11 weeks
4.0
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What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile, and social networks while reinforcing the importance of traditional components--television, magazine, online, and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships, and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. Transferable for UC credit.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Tuesday 6:30PM - 8:30PM PT
Enrollment Closed
See Details
Instructor: Cameron Andrews
383822
Fee:
$765.00
Hybrid (Remote)format icon
Location: Remote Classroom
Updating...
See Details
Refund Deadline
No refunds after January 17, 2022
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
PEARSON EDUCATION
ISBN 978-0136110828
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 4, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 11, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 18, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 25, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Feb 1, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Feb 8, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Feb 15, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Feb 22, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Mar 1, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Mar 8, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Mar 15, 2022
6:30PM PT - 8:30PM PT
Remote Classroom

Spring 2022 Schedule

Date & Time
Details
Format
 
-
Tuesday 6:30PM - 8:30PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
385305
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA
Updating...
See Details
Refund Deadline
No refunds after March 22, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 29, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue Apr 5, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue Apr 12, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue Apr 19, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue Apr 26, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue May 3, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue May 10, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue May 17, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue May 24, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue May 31, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164
Lecture
Tue Jun 7, 2022
6:30PM PT - 8:30PM PT
UCLA
Royce Hall 164

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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