Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile, and social networks while reinforcing the importance of traditional components--television, magazine, online, and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships, and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. Transferable for UC credit.

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Tuesday 6:30PM PDT - 9:30PM PDT
Location: Online
Instructor: Cameron Andrews
372427
Fee:
$765.00
2 days left. Enroll by Mar 31, 2020
See Details
Notes

Enrollment limited to 35 students. Materials required.

Refund Deadline
No refunds after April 13, 2020
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 7, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 14, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 21, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 28, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 5, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 12, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 19, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 26, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Jun 2, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Jun 9, 2020
6:30PM PDT - 9:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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