Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile, and social networks while reinforcing the importance of traditional components--television, magazine, online, and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships, and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. Transferable for UC credit.

Winter 2021 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Thursday 10:00AM PT - 12:00PM PT
Location: Online
Instructor: Cameron Andrews
377369
Fee:
$765.00
Still accepting enrollments
See Details
Refund Deadline
No refunds after January 20, 2021
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Jan 14, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Jan 21, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Jan 28, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Feb 4, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Feb 11, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Feb 18, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Feb 25, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Mar 4, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Mar 11, 2021
10:00AM PT - 12:00PM PT
Online
Lecture
Thu Mar 18, 2021
10:00AM PT - 12:00PM PT
Online

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Cameron Andrews
378835
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 12, 2021
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 30, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 6, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 13, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 20, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 27, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 4, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 11, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 18, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 25, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 1, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 8, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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