Advertising Principles and Practices
MGMT X 163
Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.
What you can learn.
- Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
- Build an advertising campaign as part of a marketing plan
- Analyze current campaigns and dissect the advertising elements that are successful and not successful
- Learn about target audience development, product positioning, creative messaging, and campaign execution