Customer Research, Prospecting, and Planning

MGMT X 460.55

Knowing your audience is key for any sales professionals. For those interested in sales careers, learn how to leverage data and research to improve prospects and sales for business in this course.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Investigate sources of customer data, the current state of data management technology, and how customer information can impact sales strategies
  • Analyze market research reports, and identify key categories of relevant information to build customer profiles and inform strategy
  • Explore various customer relationship management (CRM) systems and tools
  • Align selling skills/programs to specific target industries/audiences

About this course:

This course investigates sources of customer data, the state of data management technology, and the contribution that current and accurate customer information can make in developing and changing sales strategies. Students gain an appreciation of data leveraging or the use of customer insights to produce winning selling strategies. Specific market research reports are analyzed while serving as jumping off points for developing initial sales plans. Key categories of relevant information are discussed and sources of analytical potential client information are studied and utilized. Students work with the technical tools of market research, including the on demand segmentation and research systems from the A. C. Nielsen Company, the Salesforce.com CRM system, and digital prospecting. Focus is on strategic sales account management and the prospecting and appreciation of differences in customer relationship management strategies. Special attention is paid to Internet and social media prospecting tools as well as how to learn from listening to social media conversations/customer evaluations. Learn to validate high priority customer segments and use today's tools that help in validation. The course includes aligning selling skills, practices, and programs to specific target industries, companies, or target consumer groups. Various corporate sales strategies for both consumer and business sales will be explored. This course is intended to begin the integration of market research with competitive sales situations and is primarily intended for students interested in sales careers.
Prerequisites
MGMT X 460.16 Principles of Professional Selling.

Spring 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Tuesday 6:30PM PT - 8:00PM PT
Location: Online
Instructor: James Goff
378815
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. 

Refund Deadline
No refunds after April 12, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 30, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue Apr 6, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue Apr 13, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue Apr 20, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue Apr 27, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue May 4, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue May 11, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue May 18, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue May 25, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue Jun 1, 2021
6:30PM PT - 8:00PM PT
Online
Lecture
Tue Jun 8, 2021
6:30PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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