Principles of Professional Selling
Underlying all business development and revenue generation is the ability to sell. Gain a foundation to professional selling to help increase your organization's bottom line.
What you can learn.
- Learn sales presentation scripting techniques
- Practice public speaking and develop a polished sales approach
- Role-play the selling process, from the qualifying prospects and obtaining appointments, to handling objections, and finally closing the sale
- Simulate selling by phone and via digital mediums
About this course:This course emphasizes role-playing; sales presentation scripting techniques; public speaking; professionalism in sales; and developing a polished sales approach for wholesale, specialty, and service selling. Topics include controlling the selling process from start to finish; locating, identifying, and qualifying prospects; obtaining appointments and selling by phone; demonstrating products and services; handling objections and closing the sale; selling after the close; using telemarketing, marketing specialists, and networking to find prospects; the ethics of sales; and the legal pitfalls of selling.
Summer 2021 Schedule
Hybrid courses are taught online and feature a blend of regularly scheduled class meetings held in real-time via Zoom and additional course content that can be accessed any time through an online learning platform.
Enrollment limited; early enrollment advised. Internet access required.