Touring, Tour Budgeting, and Merchandising
MUSC X 448.86
Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.
What you can learn.
- Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
- Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
- Understand these processes firsthand from industry guest speakers