Touring, Tour Budgeting and Merchandising

MUSC X 448.86

Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.

READ MORE ABOUT THIS COURSE
Winter
Summer
In Person
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring. Instruction includes lectures, industry guest speakers and discussion.

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Justin Paul
398395
Fee:
$785.00
In Personformat icon
Location: UCLA
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after July 09, 2024
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Jul 3, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Jul 10, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Jul 17, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Jul 24, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Jul 31, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Aug 7, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Aug 14, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Aug 21, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Aug 28, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Wed Sep 4, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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