Touring, Tour Budgeting and Merchandising

MUSC X 448.86

Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.

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READ MORE ABOUT THIS COURSE
Winter
Summer
In Person
Starting at $785.00
As few as 11 weeks
4.0
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What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring. Instruction includes lectures, industry guest speakers and discussion.

Summer 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Future Offering (Opens April 28, 2025 12:00:00 AM)
See Details
Instructor: Justin Paul
403583
Fee:
$785.00
In Personformat icon
Location: UCLA
Updating...
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Notes

Internet access required. Materials required.

Refund Deadline
No refunds after July 09, 2025
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 26, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Jul 3, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Jul 10, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Jul 17, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Jul 24, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Jul 31, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Aug 7, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Aug 14, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Aug 21, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Aug 28, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121
Lecture
Thu Sep 4, 2025
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 121

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-825-9064
phone-icon entertainmentstudies@uclaextension.edu

This course applies towards the following certificates & specializations…

Independent Music Production
independent-music-production-ce0440
Music Business
music-business-ce0437
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