Touring, Tour Budgeting, and Merchandising

MUSC X 448.86

Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.

READ MORE ABOUT THIS COURSE
Winter
Summer
In-Person
Starting at $745.00
As few as 11 weeks
4.0

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income, and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring. Instruction includes lectures, industry guest speakers, and discussion.

Winter 2023 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Charyn Harris
389601
Fee:
$745.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
ENROLL BY: Jan 11, 2023
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 24, 2023
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 11, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Jan 18, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Jan 25, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Feb 1, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Feb 8, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Feb 15, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Feb 22, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Mar 1, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Mar 8, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Mar 15, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Mar 22, 2023
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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