Touring, Tour Budgeting, and Merchandising

MUSC X 448.86

Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.

READ MORE ABOUT THIS COURSE
Winter
Summer
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income, and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring. Instruction includes lectures, industry guest speakers, and discussion.

Summer 2021 Schedule

Available Format(s):

Remote instruction courses are taught online in real-time with regularly scheduled class meetings held via Zoom. Course materials can be accessed any time through an online learning platform.

Available
-
Wednesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Karl Louis
380960
Fee:
$699.00
51 days left. Enroll by Jun 29, 2021
See Details
Notes

Internet access required. 

Please note: The title of this course is now: Touring, Tour Budgeting, and Merchandising. 

Refund Deadline
No refunds after July 13, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 30, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jul 7, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jul 14, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jul 21, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jul 28, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Aug 4, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Aug 11, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Aug 18, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Aug 25, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Sep 1, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Sep 8, 2021
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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