Building Your Brand as a Writer
WRITING 762.17E
Learn how to express what makes you and your writing voice unique in this professional development course devoted to articulating your "brand"--all the things you and your work stand for.
What you can learn.
- Articulate what makes your voice essential
- Evaluate and describe your own writing persona
- Draw on techniques from various forms of professional writing
- Create a document that explains who you are as a writer and where your work fits
About this course:
Writers at any level can benefit from thinking about their brand: Why is your voice essential? What conversations do you want to enter? How can you build a community around your words? It’s not just about posting to social media, it’s about storytelling your career and identity as a writer, and finding allies along the way to champion you (and vice versa). In this 3-hour interactive seminar, students will evaluate and hone their public personas as writers and think intentionally about their audience. Using a mix of techniques drawn from artist statement writing, business planning, and content marketing, students will leave class with a first draft of a brand bible for their small business: themselves.Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.