Draw on techniques from various forms of professional writing
Create a document that explains who you are as a writer and where your work fits
About this course:
Writers at any level can benefit from thinking about their brand: Why is your voice essential? What conversations do you want to enter? How can you build a community around your words? It’s not just about posting to social media, it’s about storytelling your career and identity as a writer, and finding allies along the way to champion you (and vice versa). In this 3-hour interactive seminar, students will evaluate and hone their public personas as writers and think intentionally about their audience. Using a mix of techniques drawn from artist statement writing, business planning, and content marketing, students will leave class with a first draft of a brand bible for their small business: themselves.
Winter 2023 Schedule
Date & Time
Saturday 10:00AM - 1:00PM PT
Future Offering (Opens March 11, 2023 12:00:00 AM)
This course is held via video teleconference. As such, instructors use Zoom to offer a live class meeting at the designated time. Students must be present at the course meeting time to participate in the class.
Internet access required to retrieve course materials.
Sat Mar 25, 2023
10:00AM PT - 1:00PM PT
UCLA X Open
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.