Building Your Brand as a Writer

WRITING 762.17E

Learn how to express what makes you and your writing voice unique in this professional development course devoted to articulating your "brand"--all the things you and your work stand for.

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Remote
$0
As few as 1 day
0.0

What you can learn.

  • Articulate what makes your voice essential
  • Evaluate and describe your own writing persona
  • Draw on techniques from various forms of professional writing
  • Create a document that explains who you are as a writer and where your work fits

About this course:

Writers at any level can benefit from thinking about their brand: Why is your voice essential? What conversations do you want to enter? How can you build a community around your words? It’s not just about posting to social media, it’s about storytelling your career and identity as a writer, and finding allies along the way to champion you (and vice versa). In this 3-hour interactive seminar, students will evaluate and hone their public personas as writers and think intentionally about their audience. Using a mix of techniques drawn from artist statement writing, business planning, and content marketing, students will leave class with a first draft of a brand bible for their small business: themselves.

Winter 2023 Schedule

Date & Time
Details
Format
 
Saturday 10:00AM - 1:00PM PT
Future Offering (Opens March 11, 2023 12:00:00 AM)
See Details
Instructor: Brian Sonia-Wallace
390171
Remoteformat icon
Location: UCLA X Open
Notes
This course is held via video teleconference. As such, instructors use Zoom to offer a live class meeting at the designated time. Students must be present at the course meeting time to participate in the class. 
Course Requirements

Internet access required to retrieve course materials.

Schedule
Type
Date
Time
Location
Discussion
Sat Mar 25, 2023
10:00AM PT - 1:00PM PT
UCLA X Open

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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