Strategic Public Relations Management

MGMT X 469.14

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine staffing, budgeting, and problem-solving techniques faced by PR managers
  • Design effective PR campaigns and communication strategies
  • Review the ethical and legal concerns of a PR executive and the advisory role of this position

About this course:

The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Joann Killeen
372414
Fee:
$765.00
1 day left. Enroll by Mar 30, 2020
See Details
Notes

Enrollment limited to 20 students. Internet access required. Materials required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: Public Relations Campaigns: An Integrated Approach by Regina M. Luttrell and Luke W. Capizzo

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning