Strategic Public Relations Management

MGMT X 469.14

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine staffing, budgeting, and problem-solving techniques faced by PR managers
  • Design effective PR campaigns and communication strategies
  • Review the ethical and legal concerns of a PR executive and the advisory role of this position

About this course:

The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Joann Killeen
385297
Fee:
$765.00
Onlineformat icon
Notes

Enrollment limited to 20 students. Internet access required. 

Refund Deadline
No refunds after March 21, 2022
Course Requirements
Book: Public Relations Campaigns: An Integrated Approach by Regina M. Luttrell and Luke W. Capizzo

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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