Strategic Public Relations Management

MGMT X 469.14

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

View Course Options

What you can learn.

Examine staffing, budgeting, and problem-solving techniques faced by PR managers
Design effective PR campaigns and communication strategies
Review the ethical and legal concerns of a PR executive and the advisory role of this position

About this course:

The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.

Prerequisites

MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.