Strategic Public Relations Management
MGMT X 469.14
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.
Fall
Winter
Spring
Online
Starting at $765.00
As few as 11 weeks
4.0
What you can learn.
- Examine staffing, budgeting, and problem-solving techniques faced by PR managers
- Design effective PR campaigns and communication strategies
- Review the ethical and legal concerns of a PR executive and the advisory role of this position
About this course:
The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.
Spring 2021 Schedule
Available Format(s):
These courses are fully online and have no regular meeting times.
Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor:
Joann Killeen
378863
Fee:
$765.00
Notes
Enrollment limited to 20 students. Internet access required. Materials required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Internet access required to retrieve course materials.
Book:
Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell and Luke W. Capizzo
Sage Publications
ISBN 9781506332512
This course applies towards the following certificates & specializations…
Corporate Education
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