Enrollment limited to 20 students. Internet access required.
Strategic Public Relations Management
MGMT X 469.14
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.
Spring
Online
Starting at $855.00
As few as 11 weeks
4.0
What you can learn.
- Examine staffing, budgeting, and problem-solving techniques faced by PR managers
- Design effective PR campaigns and communication strategies
- Review the ethical and legal concerns of a PR executive and the advisory role of this position
About this course:
The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.
Spring 2024 Schedule
Date & Time
Details
Format
Online
Notes
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Book:
A Modern Guide to Public Relations-Unveiling the Mystery of PR
by Amy Rosenberg
? Veracity Marketing
ISBN 1736514008
Course syllabus not yet available.
Book:
Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
by Jess Todtfeld
CreateSpace Independent Publishing Platform
ISBN 1537537199
Book:
The Associated Press Stylebook 56th Edition 2022-2024
by Associated Press
Associated Press
This course applies towards the following certificates & specializations…
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