Persuasive writing is all around us: in editorials, in advertising, social media, and even in the emails we write to friends and coworkers. Persuasive messages can take the form of logical arguments, emotionally charged rhetoric, or short narratives (e.g., a TV ad). Designed for writers of all experience levels, this course introduces you to major persuasion theories from social and media psychology and to some ideas from cognitive neuroscience relevant to persuasion in a manner that is both accessible and fun. You complete exercises that help you practice persuasive writing, participate in discussions, and get feedback from peers. By the end of the course, you know how to choose the best route to persuasion, considering your audiences’ motivation and readiness to change and how to format and craft a message to make it more persuasive.
Winter 2022 Schedule
Date & Time
This section has no set meeting times.
Future Offering (Opens November 01, 2021 12:00:00 AM)
Enrollment limited to 15 students. Internet access required.
This online course is conducted through Canvas, a secure website that allows students to log in to access lectures, discussions, and other course materials on demand. There are no required class meetings. Each course is structured with weekly assignments and deadlines. Lectures and coursework are accessible throughout the week. Workshops are conducted in writing via discussion boards with your instructor and classmates.
No refunds after January 19, 2022
Internet access required to retrieve course materials.