Persuasive Writing


Learn to use tools of persuasion in writing situations of all kinds

Starting at $745.00
As few as 11 weeks

What you can learn.

  • Understand the types of arguments writers use to persuade readers to agree with them
  • Get insight into the psychology of decision making so you can write with impact in mind
  • Complete exercises that help you incorporate techniques of persuasion into your writing
  • Develop strategies to identify the most persuasive tools in your argument toolbelt

About this course:

Persuasive writing is all around us: in editorials, in advertising, social media and even in the emails we write to friends and coworkers. Persuasive messages can take the form of logical arguments, emotionally charged rhetoric or short narratives (e.g., a TV ad). Designed for writers of all experience levels, this course introduces you to major persuasion theories from social and media psychology and to some ideas from cognitive neuroscience relevant to persuasion in a manner that is both accessible and fun. You complete exercises that help you practice persuasive writing, participate in discussions and get feedback from peers. By the end of the course, you know how to choose the best route to persuasion, considering your audiences’ motivation and readiness to change and how to format and craft a message to make it more persuasive.

Spring 2024 Schedule

Date & Time
This section has no set meeting times.
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Instructor: Carlos Allende
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ENROLL BY: Apr 3, 2024
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Enrollment limited to 15 students; early enrollment advised. Visitors not permitted. Internet access required. 

Refund Deadline
No refunds after April 17, 2024
Course Requirements

Internet access required to retrieve course materials.

(Optional) Book: Persuasion: Theory and Research by Daniel J. O'Keefe
(Optional) Book: A Rulebook for Arguments by Anthony Weston
(Optional) Book: Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini
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