Working with the Media

MGMT X 469.13

Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.

READ MORE ABOUT THIS COURSE
Fall
Spring
In Person
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Learn about various media outlets, including print, broadcast, and digital
  • Utilizing case histories, examine creative and timely methods of planning and servicing stories
  • Discuss state-of-the-art media coverage techniques
  • Practice verbal pitch techniques

About this course:

This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories. State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations or MGMT X 469.12 Writing for Public Relations, or equivalent experience and consent of instructor.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Available
See Details
396367
Fee:
$855.00
In Personformat icon
Location: UCLA
Still accepting enrollments
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 15, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 2, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue Apr 9, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue Apr 16, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue Apr 23, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue Apr 30, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue May 7, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue May 14, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue May 21, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue May 28, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue Jun 4, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150
Lecture
Tue Jun 11, 2024
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 150

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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