Working with the Media

MGMT X 469.13

Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn about various media outlets, including print, broadcast, and digital
  • Utilizing case histories, examine creative and timely methods of planning and servicing stories
  • Discuss state-of-the-art media coverage techniques
  • Practice verbal pitch techniques

About this course:

This course explores the various media outlets--print, broadcast, and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories. State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations or MGMT X 469.12 Writing for Public Relations, or equivalent experience and consent of instructor.

Spring 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Thursday 6:30PM PT - 9:30PM PT
Location: Online
Instructor: Lucia Singer
378862
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 14, 2021
Course Requirements
No Textbook Required
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 1, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 8, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 15, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 22, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 29, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 6, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 13, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 20, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 27, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Jun 3, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Jun 10, 2021
6:30PM PT - 9:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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