Digital Communications Strategies
Digital Communications Strategies
MGMT X 469.26
Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.
Typically Available
Spring
Duration
As few as 11 weeks
Units
4.0
Current Formats
Online
Cost
Starting at $905.00
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What you can learn.
What you can learn.
Curate and create engaging stories and content
Design and write effective e-newsletters and blogs
Write copy to maximize website engagement and emails that get opened
Learn to incorporate social media into your digital communications plan
About This Course
In today's digital world, you must take your message online to reach your audience. With the abundance of information online, successful groups need to be sure that their digital communication stands out in the crowd. Regardless of the size or tax status of your organization, you must find an effective way to tell your story online and make sure it is heard. This course demystifies the fear-evoking world of digital communications. Specifically, students learn how to create effective e-newsletters, maximize a website, write and send e-blasts that get opened, blogging basics and ways to incorporate social media into the conversation.
Spring 2026 Schedule
Date
Details
Format
-
This section has no set meeting times.
REG#
407263
Fee:
$905.00
Online
Notes
Enrollment limited to 25 students. Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
No Text Required
This course applies toward the following programs
Strategic Branding and Public Relations
certificate
certificate
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.