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Marketing with Concentration in Digital Marketing

marketing-with-concentration-in-social-media-and-web-analytics-ce0485

Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.

Plan Your Studies
Courses
Required
Elective
Methods
Online
F-1 Visa Eligible

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This program is perfect for...

Individuals interested in a career in marketing with a focus in digital marketing
Business professionals who want formal training in all aspects of marketing
Professionals looking to change careers

What you can learn.

Marketing principles and practices
Brand management and integrated marketing communications
Consumer market research
Digital and social media marketing
Influencer marketing and content strategy
Digital analytics

About this program.

Digital marketing can be a powerful complement to traditional advertising and promotions. Build a comprehensive foundation in marketing principles, research, communications, and brand management, integrating the latest online tools and resources.

This certificate is our most comprehensive marketing program and requires no previous marketing experience.

Formats: Online or In-Person

 

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This certificate is approved for international students to study full time in the U.S. on an F-1 visa.

International students must meet English language proficiency requirements for admission into the program.

While most certificate programs begin each quarter, some have limited intakes for students studying on F-1 visa. Find this program on the Browse Certificate Programs page to confirm entry quarters before applying.

Learn more:

Get Started

Step 1: Enroll in a Course
Courses in this program are open enrollment and paid for individually. You may take courses without committing to the program.
See Courses
Have questions? Talk to an Academic Advisor
Step 2: Become a Candidate
Establish candidacy in the certificate program to receive tailored information, lock in course requirements, and gain access to exclusive student benefits. Registration Fee: $200
Apply Now
Important Note for International Students: Candidacy fees are included in your program fees and do not need to be paid separately.

Cost and Fees

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.
Application and Candidacy Fee
$200
Estimated Textbooks and Materials
$1100
Estimated Program Tuition
$7200

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Payment Options

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Required Courses

Students must complete all five required courses listed below.

Elective Courses

Customize your experience

Electives

Students must complete 10 elective units from the list below. (Courses are either 4 or 2 units each. Click on the course title to find its unit value). 
MGMT X 470.10

Digital Analytics

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.
View Course

An internship in marketing can provide you with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.

Learn More

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