Entrepreneurship and New Venture Formation

MGMT X 497.52

Starting a new business venture requires an understanding of the business landscape. This survey course explores the essentials factors for turning an idea into a successful business.


What you can learn.

  • Explore the various benefits/costs of sole proprietorships, partnerships, corporations, and franchises
  • Learn about market surveys, site analysis, permits and licenses, patents, and protection of ideas
  • Understand risk management, legal requirements and regulations, capital requirements, and financing sources
  • Know how to determine costs and prices of goods, advertising and marketing, record keeping, and cash flow requirements

About this course:

This course surveys the factors essential for turning a "great idea" into a successful business and explores various benefits/costs of sole proprietorships, partnerships, corporations, and franchises. Topics include market surveys; site analysis; permits and licenses; patents and protection of ideas; risk management; legal requirements and regulations; capital requirements and financing sources; determining the costs and prices of goods and services; advertising and marketing; record keeping; and lines of credit and cash flow requirements. 

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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