Summer Enrollment is Open! Courses begin June 23, 2025.

Digital Disruption & Business Transformation

MGMT X 494.1

Learn about the global impact of digital industry disruptors on millions of e-commerce operating models.

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Fall
Winter
Live Online
Starting at $475.00
As few as 6 weeks
2.0
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What you can learn.

  • Gain an understanding of key digital strategies, changes, and investments which produce both winners and losers in organizational survival and growth
  • Learn the “drivers” of success in a rapidly converging global e-commerce environment
  • Learn the importance of building operational, marketing, staffing, data preparation/security, and remote staffing strategies and practices
  • Outline key components of a company situation analysis as a starting point for digital transformation

About this course:

In this introductory course, you’ll explore business modeling concepts, including enabling technologies (AI, cloud computing, etc.) and related business models (e.g., platform-based businesses, pay-as-you-go). You’ll gain an understanding of the relationship between product evolution and tech enhancements, the dynamic nature of digital technologies and customer acceptance/adoption. 

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens July 28, 2025 12:00:00 AM)
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Instructor: Michael Lykhinin
404610
Fee:
$475.00
Live Onlineformat icon
Location: Remote Classroom
Updating...
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Notes
Internet access required.
Refund Deadline
No refunds after June 19, 2024
Course Requirements
Course Syllabus
Digital Business and E-Commerce Management by Chaffey, Hemphill, and Edmunson-Bird
Pearson
The Digital Transformation Playbook by Rogers, David L.
Columbia Business School Publishing
Leading Digital Transformation by Jansson, Joakim and Andervin, Marie
DigJourney Publishing
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 3, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 10, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 17, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 24, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 31, 2024
6:00PM PT - 9:00PM PT
Remote Classroom

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