Digital Disruption & Business Transformation

MGMT X 494.1

Learn about the global impact of digital industry disruptors on millions of e-commerce operating models.

READ MORE ABOUT THIS COURSE
Fall
Winter
Remote
Starting at $475.00
As few as 6 weeks
2.0

What you can learn.

  • Gain an understanding of key digital strategies, changes, and investments which produce both winners and losers in organizational survival and growth
  • Learn the “drivers” of success in a rapidly converging global e-commerce environment
  • Learn the importance of building operational, marketing, staffing, data preparation/security, and remote staffing strategies and practices
  • Outline key components of a company situation analysis as a starting point for digital transformation

About this course:

In this introductory course, you’ll explore business modeling concepts, including enabling technologies (AI, cloud computing, etc.) and related business models (e.g., platform-based businesses, pay-as-you-go). You’ll gain an understanding of the relationship between product evolution and tech enhancements, the dynamic nature of digital technologies and customer acceptance/adoption. 

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:30PM - 9:30PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Michael Lykhinin
397798
Fee:
$475.00
Remoteformat icon
Location: Remote Classroom
Notes
Internet access required.
Refund Deadline
No refunds after June 30, 2024
Course Requirements
Digital Business and E-Commerce Management by Chaffey, Hemphill, and Edmunson-Bird
The Digital Transformation Playbook by Rogers, David L.
Leading Digital Transformation by Jansson, Joakim and Andervin, Marie
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 3, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 10, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 17, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 24, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 31, 2024
6:30PM PT - 9:30PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning