Summer Enrollment is Open! Courses begin June 23, 2025.

Digital Disruption & Business Transformation

MGMT X 494.1

Learn about the global impact of digital industry disruptors on millions of e-commerce operating models.

READ MORE ABOUT THIS COURSE
Fall
Winter
Live Online
Starting at $475.00
As few as 6 weeks
2.0

What you can learn.

  • Gain an understanding of key digital strategies, changes, and investments which produce both winners and losers in organizational survival and growth
  • Learn the “drivers” of success in a rapidly converging global e-commerce environment
  • Learn the importance of building operational, marketing, staffing, data preparation/security, and remote staffing strategies and practices
  • Outline key components of a company situation analysis as a starting point for digital transformation

About this course:

In this introductory course, you’ll explore business modeling concepts, including enabling technologies (AI, cloud computing, etc.) and related business models (e.g., platform-based businesses, pay-as-you-go). You’ll gain an understanding of the relationship between product evolution and tech enhancements, the dynamic nature of digital technologies and customer acceptance/adoption. 

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
Instructor: Michael Lykhinin
404610
Fee:
$475.00
Live Onlineformat icon
Location: Remote Classroom
Notes
Internet access required.
Refund Deadline
No refunds after June 19, 2024
Course Requirements
Digital Business and E-Commerce Management by Chaffey, Hemphill, and Edmunson-Bird
The Digital Transformation Playbook by Rogers, David L.
Leading Digital Transformation by Jansson, Joakim and Andervin, Marie
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 3, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 10, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 17, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 24, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 31, 2024
6:00PM PT - 9:00PM PT
Remote Classroom
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