Strategic Sales Planning

MGMT X 460.54

In this course, learn how strategic sales planning can help to increase sales and enhance product, brand, and company awareness.

READ MORE ABOUT THIS COURSE
Fall
Spring
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine and understand the complexities involved with managing a brand, including how to nurture and grow brand identity
  • Explore the role of networking and evaluate various relationship-building strategies
  • Learn to define sales objectives and develop strategies/tactics to reach your target audience
  • Review how to obtain and utilize customer sales data

About this course:

This course highlights the role and use of strategic sales planning to increase sales and enhance product, brand, and company awareness. Begin by exploring, learning, and understanding the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect personal and organization performance, present and future, as well as understand and communicate the power and importance of a selling a brand from its creation through maturity. Topics include personal and professional branding; the role of networking; relationship building and strategies; an overview of promotion marketing and its relationship to other marketing components--including advertising and public relations; promotions planning: situation analysis, defining objectives, developing strategies/tactics to reach a target audience, budgeting, and measuring success; and database, frequency, and loyalty marketing. The key to the development of superior customer sales development is detailed intelligence (how to obtain and utilize). The importance of developing sales objectives and a specific plan provides students with the knowledge and skills that are needed to win, maintain, and optimize penetration of high priority clients.
Prerequisites
MGMT X 460.16 Principles of Professional Selling and MGMT X 460.86 Customer Relationship Management or two years of professional sales experience.

Fall 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Tuesday 6:30PM PDT - 8:30PM PST
Location: Online
Instructor: Robert Gonsalves
375620
Fee:
$765.00
57 days left. Enroll by Sep 29, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Oct 6, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Oct 13, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Oct 20, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Oct 27, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Nov 3, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Nov 10, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Nov 17, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Nov 24, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Dec 1, 2020
6:30PM PDT - 8:30PM PST
Online
Lecture
Tue Dec 8, 2020
6:30PM PDT - 8:30PM PST
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning