Examine and understand the complexities involved with managing a brand, including how to nurture and grow brand identity
Explore the role of networking and evaluate various relationship-building strategies
Learn to define sales objectives and develop strategies/tactics to reach your target audience
Review how to obtain and utilize customer sales data
About this course:
This course highlights the role and use of strategic sales planning to increase sales and enhance product, brand, and company awareness. Begin by exploring, learning, and understanding the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect personal and organization performance, present and future, as well as understand and communicate the power and importance of selling a brand from its creation through maturity. Topics include personal and professional branding; the role of networking; relationship building and strategies; an overview of promotion marketing and its relationship to other marketing components--including advertising and public relations; promotions planning: situation analysis, defining objectives, developing strategies/tactics to reach a target audience, budgeting, and measuring success; and database, frequency, and loyalty marketing. The key to the development of superior customer sales development is detailed intelligence (how to obtain and utilize). The importance of developing sales objectives and a specific plan provides students with the knowledge and skills that are needed to win, maintain, and optimize penetration of high priority clients.
MGMT X 460.16 Principles of Professional Selling and MGMT X 460.86 Customer Relationship Management, or two years of professional sales experience.