Designing Business Models for Success

DESMA 784.10

Explore visual tools to help create a shared language when discussing business models and strategy.

What you can learn.

Explore the visual tools you can use to create a shared language
Learn what goes into creating or improving an existing business model
Delve into the mechanics behind successful business models
Discover exemplary real-world examples

About this course:

A venture can only succeed if it has a realistic business model, a deep understanding of its customers, the competition, and the marketplace, and a thoughtful go-to-market strategy. In this 90-minute short course, we’ll focus on the visual tools entrepreneurs need to create a shared language when discussing business models and strategy. We’ll also explore how to create or improve an existing business model, using real-world examples to better understand the mechanics behind the most successful business models.