Entrepreneurship for the Indie Artist

MUSC X 451

Learn exciting, new strategies to successfully launch your independent music career through establishing your brand, monetizing your efforts, harnessing the power of the internet, and building your fan base.

READ MORE ABOUT THIS COURSE
Winter
Spring
Summer
Hybrid (Remote)
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Discover the surprisingly multitudinous paths to crafting a successful independent music career
  • Create your own business plan to market and define your brand
  • Master social media outlets to optimize your sales and track awareness
  • Learn from guest speakers from all over the music industry about how to accomplish your dreams on a shoestring budget

About this course:

Record-low album sales, industry lay-offs, and ever-evolving changes in technology can be disheartening for the aspiring artist looking to break into the business, but nothing could be further from the truth! There's never been a better time to be a do-it-yourself artist, and this course gives you the tools to assess what you can do yourself (and how) and when you should bring in the professionals. Many musicians record and market their own music, but only a handful actually monetize those efforts. Learn the importance of establishing a brand and how to harness the power of the Internet to generate awareness and excitement around your music. Topics include creating a business plan for yourself and your brand, forming a marketing campaign, deciding on distribution options, optimizing sales through targeted use of social media tracking tools, building a fan base through gigging and merchandise, publishing and licensing, and the latest developments in promotion--all on a shoestring budget. Instruction features guest speakers, who work in various facets of the industry, to bring real-world perspective to the topics.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Monday 7:00PM - 10:00PM PT
Enrollment Closed
See Details
Instructor: Robert Teegarden
384420
Fee:
$699.00
Hybrid (Remote)format icon
Location: Remote Classroom
Notes

No meetings January 17; February 21, 2022.

This course includes both live remote instruction on Zoom and asynchronous instruction on Canvas. Refer to course syllabus for online session details. Internet access required.

Refund Deadline
No refunds after January 16, 2022
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 3, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Jan 10, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Jan 17, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Jan 24, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Jan 31, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Feb 7, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Feb 14, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Feb 21, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Feb 28, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Mar 7, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Mar 14, 2022
7:00PM PT - 10:00PM PT
Remote Classroom

Spring 2022 Schedule

Date & Time
Details
Format
 
-
Monday 6:30PM - 10:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Hunter Scott
385516
Fee:
$699.00
Hybrid (Remote)format icon
Location: Remote Classroom
Notes

No meeting May 30, 2022.

This course includes both In-Person meetings and live remote instruction on Zoom. Refer to course syllabus for schedule format details. Internet access required. Materials required.

Refund Deadline
No refunds after April 10, 2022
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 28, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Apr 4, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Apr 11, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Apr 18, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Apr 25, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon May 2, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon May 9, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon May 16, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon May 23, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon May 30, 2022
6:30PM PT - 10:00PM PT
Remote Classroom
Lecture
Mon Jun 6, 2022
6:30PM PT - 10:00PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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