Entrepreneurship for the Indie Artist

MUSC X 451
Learn exciting, new strategies to successfully launch your independent music career through establishing your brand, monetizing your efforts, harnessing the power of the internet, and building your fan base.
READ MORE ABOUT THIS COURSE
Hybrid
Starting at $699.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Discover the surprisingly multitudinous paths to crafting a successful independent music career
  • Create your own business plan to market and define your brand
  • Master social media outlets to optimize your sales and track awareness
  • Learn from guest speakers from all over the music industry about how to accomplish your dreams on a shoestring budget

About this course:

Record-low album sales, industry lay-offs, and ever-evolving changes in technology can be disheartening for the aspiring artist looking to break into the business, but nothing could be further from the truth! There's never been a better time to be a do-it-yourself artist and this course gives you the tools to assess what you can do yourself (and how), and when you should bring in the professionals. Many musicians record and market their own music, but only a handful actually monetize those efforts. Learn the importance of establishing a brand and how to harness the power of the Internet to generate awareness and excitement around your music. Topics include creating a business plan for yourself and your brand; forming a marketing campaign; deciding on distribution options; optimizing sales through targeted use of social media tracking tools; building a fan base through gigging and merchandise; publishing and licensing; and the latest developments in promotion--all on a shoestring budget. Instruction features guest speakers, who work in various facets of the industry, to bring real-world perspective to the topics.

Winter 2019 Schedule

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Monday 7:00PM - 10:00PM
Location: UCLA
Instructor: Robert Teegarden
364622
Fee:
$699.00
26 days left. Enroll by Jan 7, 2019
See Details
Notes

No meetings January 21 and February 18.

This course includes both online sessions and classroom meetings. Refer to course syllabus for online session details.

Internet access required.

Refund Deadline
No refunds after January 27, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 7, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Jan 14, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Jan 21, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Jan 28, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Feb 4, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Feb 11, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Feb 18, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Feb 25, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Mar 4, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Mar 11, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120
Lecture
Mon Mar 18, 2019
7:00PM - 10:00PM
UCLA
La Kretz Hall 120

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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