Entrepreneurship for the Indie Artist

MUSC X 451

Learn exciting, new strategies to successfully launch your independent music career through establishing your brand, monetizing your efforts, harnessing the power of the internet, and building your fan base.

READ MORE ABOUT THIS COURSE
Winter
Spring
Summer
Live Online
In Person
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Discover the surprisingly multitudinous paths to crafting a successful independent music career
  • Create your own business plan to market and define your brand
  • Master social media outlets to optimize your sales and track awareness
  • Learn from guest speakers from all over the music industry about how to accomplish your dreams on a shoestring budget

About this course:

Record-low album sales, industry lay-offs and ever-evolving changes in technology can be disheartening for the aspiring artist looking to break into the business, but nothing could be further from the truth! There's never been a better time to be a do-it-yourself artist, and this course gives you the tools to assess what you can do yourself (and how) and when you should bring in the professionals. Many musicians record and market their own music, but only a handful actually monetize those efforts. Learn the importance of establishing a brand and how to harness the power of the Internet to generate awareness and excitement around your music. Topics include creating a business plan for yourself and your brand, forming a marketing campaign, deciding on distribution options, optimizing sales through targeted use of social media tracking tools, building a fan base through gigging and merchandise, publishing and licensing, and the latest developments in promotion--all on a shoestring budget. Instruction features guest speakers, who work in various facets of the industry, to bring real-world perspective to the topics.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Enrollment Closed
See Details
Instructor: Katrina Frye
397094
Fee:
$785.00
Live Onlineformat icon
Location: Remote Classroom
Notes

Students on an F1 Visa are required to attend all In-Person meetings. Internet access required. Materials required.

Refund Deadline
No refunds after April 16, 2024
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Apr 10, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Apr 17, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed May 1, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed May 8, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed May 15, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed May 22, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed May 29, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Wed Jun 12, 2024
7:00PM PT - 10:00PM PT
Remote Classroom

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
398396
Fee:
$785.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes

Students on an F1 Visa are required to attend all In-Person meetings. Internet access required. Materials required.

Refund Deadline
No refunds after July 09, 2024
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jul 3, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jul 10, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jul 17, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jul 24, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jul 31, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Aug 7, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Aug 14, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Aug 21, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Aug 28, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Sep 4, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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