Entrepreneurship for the Indie Artist

MUSC X 451

Learn exciting, new strategies to successfully launch your independent music career through establishing your brand, monetizing your efforts, harnessing the power of the internet, and building your fan base.

READ MORE ABOUT THIS COURSE
Winter
Spring
Summer
Hybrid
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Discover the surprisingly multitudinous paths to crafting a successful independent music career
  • Create your own business plan to market and define your brand
  • Master social media outlets to optimize your sales and track awareness
  • Learn from guest speakers from all over the music industry about how to accomplish your dreams on a shoestring budget

About this course:

Record-low album sales, industry lay-offs, and ever-evolving changes in technology can be disheartening for the aspiring artist looking to break into the business, but nothing could be further from the truth! There's never been a better time to be a do-it-yourself artist, and this course gives you the tools to assess what you can do yourself (and how) and when you should bring in the professionals. Many musicians record and market their own music, but only a handful actually monetize those efforts. Learn the importance of establishing a brand and how to harness the power of the Internet to generate awareness and excitement around your music. Topics include creating a business plan for yourself and your brand, forming a marketing campaign, deciding on distribution options, optimizing sales through targeted use of social media tracking tools, building a fan base through gigging and merchandise, publishing and licensing, and the latest developments in promotion--all on a shoestring budget. Instruction features guest speakers, who work in various facets of the industry, to bring real-world perspective to the topics.

Spring 2020 Schedule

Available Format(s):

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Enrollment Closed
-
Monday 7:00PM PDT - 10:00PM PDT
Location: Online
Instructor: Robert Teegarden
372988
Fee:
$699.00
See Details
Notes

No meeting May 25, 2020. Internet access required.

Refund Deadline
No refunds after April 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 6, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 13, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 20, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 27, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 4, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 11, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 18, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 25, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Jun 1, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Jun 8, 2020
7:00PM PDT - 10:00PM PDT
Online

Available Format(s):

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Future Offering (Opens April 27, 2020 12:00:00 AM)
-
Tuesday 7:00PM PDT - 10:00PM PDT
Location: UCLA
Instructor: Hunter Scott
374370
Fee:
$699.00
See Details
Notes

Refer to course syllabus for online session details. Internet access required.

Refund Deadline
No refunds after July 06, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Jun 30, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Jul 7, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Jul 14, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Jul 21, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Jul 28, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Aug 4, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Aug 11, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Aug 18, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Aug 25, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120
Lecture
Tue Sep 1, 2020
7:00PM PDT - 10:00PM PDT
UCLA
La Kretz Hall 120

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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