Entrepreneurship for the Indie Artist
Learn exciting, new strategies to successfully launch your independent music career through establishing your brand, monetizing your efforts, harnessing the power of the internet, and building your fan base.
What you can learn.
- Discover the surprisingly multitudinous paths to crafting a successful independent music career
- Create your own business plan to market and define your brand
- Master social media outlets to optimize your sales and track awareness
- Learn from guest speakers from all over the music industry about how to accomplish your dreams on a shoestring budget
About this course:Record-low album sales, industry lay-offs, and ever-evolving changes in technology can be disheartening for the aspiring artist looking to break into the business, but nothing could be further from the truth! There's never been a better time to be a do-it-yourself artist, and this course gives you the tools to assess what you can do yourself (and how) and when you should bring in the professionals. Many musicians record and market their own music, but only a handful actually monetize those efforts. Learn the importance of establishing a brand and how to harness the power of the Internet to generate awareness and excitement around your music. Topics include creating a business plan for yourself and your brand, forming a marketing campaign, deciding on distribution options, optimizing sales through targeted use of social media tracking tools, building a fan base through gigging and merchandise, publishing and licensing, and the latest developments in promotion--all on a shoestring budget. Instruction features guest speakers, who work in various facets of the industry, to bring real-world perspective to the topics.
Summer 2021 Schedule
Hybrid courses are taught online and feature a blend of regularly scheduled class meetings held in real-time via Zoom and additional course content that can be accessed any time through an online learning platform.
This course includes both live remote instruction on Zoom and asynchronous instruction on Canvas. Refer to course syllabus for online session details. Internet access required.