Comprehend key qualities of social innovation, social enterprise, and sustainable branding
Understand the driving forces of brand communications behind the success or failure of organizations
Experience developing a four-stage framework (define, design, plan, scale) for a new or existing social venture
About this course:
This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a change maker. Students learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course are better prepared to evaluate current organizations and/or launch social impact organizations of their own invention. By moving through four stages: Define, Design, Pilot, and Scale, students turn their passion for changing the world into concrete plans for launching a venture designed to achieve a social goal. This course allows students to systematically think through challenges, develop potential solutions, build a business model, and measure and grow the venture’s impact. Additional topics include an overview of effective marketing communications, brand management and management of corporate social responsibility as an important driver for an organization’s success, and being socially responsible and profitable at the same time.