Marketing and PR for Publishing


Learn how writers get their names out there and take advantage of opportunities to connect with readers in this practical course on personal branding and promotion.


What you can learn.

  • Learn how to develop a platform for yourself as a writer
  • Identify opportunities to craft an online presence for your writing career
  • Get insight into how authors make connections to appear at book festivals, readings, and workshops
  • Get advice on how to approach journalists and reviewers to cover your work

About this course:

This course provides a comprehensive introduction to communications with a focus on personal branding, public relations and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience. Required for the Certificate in Literary Representation.

Contact Us

Speak to a student advisor. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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