Building Your Brand as a Writer

About this course:

Writers at any level can benefit from thinking about their brand: Why is your voice essential? What conversations do you want to enter? How can you build a community around your words? It’s not just about posting to social media, it’s about storytelling your career and identity as a writer, and finding allies along the way to champion you (and vice versa). In this 3-hour interactive seminar, students will evaluate and hone their public personas as writers and think intentionally about their audience. Using a mix of techniques drawn from artist statement writing, business planning, and content marketing, students will leave class with a first draft of a brand bible for their small business: themselves.