Lia Haberman

Lia Haberman is a digital media marketing expert, strategist, and speaker whose career has spanned stints at entertainment and lifestyle brands including E!, Yahoo, Dick Clark Productions and The Wrap.

She is currently VP of Content & Operations at Livestrong.com, a health and fitness site. As part of her audience development strategy, Lia built out a Coast to Coast Influencer Program to mobilize a pool of diverse wellness influencers that the business would be able to tap into on an ongoing basis for branded campaigns, custom content and social amplification.

Her favorite influencer campaign activities are a toss up between a baby goat yoga class with Lee From America and a live gif interview with Jennifer Lawrence.