Robert Liljenwall

Robert Liljenwall

Robert Liljenwall is a branding consultant who speaks on global retail trends and is on the faculties of the University of Redlands Graduate School of Business and at UCLA Extension University where he was named the Distinguished Instructor for 2007.

He teaches Brand Management, IMC, and Strategic Marketing. A former Disney marketing executive, he is a consultant on major retail and resort projects in the UK, Dubai, Kazakhstan, Malaysia, Morocco, and China. In the world of branding, he has worked on brand identities for 1984 Olympic Games, Miller Brewing, 1994 World Cup, Computer Sciences, Zone Perfect, and Bank of America.

He also served as Venue Press Chief for the Los Angeles Olympic Games. He is the founding Editor and Co-Author of The Power of Marketing at-Retail, published by POPAI, now in its fourth edition.

He has a degree in journalism from San Jose State University and an MBA from Pepperdine University with honors. He plays golf, tennis, and jazz piano. He lives in Pasadena, California.

Instructor Schedule
Summer 2020

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