Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

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What you can learn.

Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
Utilize primary and secondary research skills to gather consumer market data
Make recommendations based on research activities and data analysis
Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze and present market research data, the foundation of a well-conceived marketing strategy.

Summer 2024 Schedule

July 2 - September 10

Tuesday 6:30PM - 8:30PM PT

Available

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Instructor: Emmanuel Probst

397649

Fee:

$855.00

Hybrid

Location: UCLA Extension Lindbrook Center in Westwood

Updating...

ENROLL BY: Jul 2, 2024

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Notes

This hybrid section is made up of In Person and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline

No refunds after July 15, 2024

Course Requirements

Course syllabus not yet available.

Book: Assemblage - The Art and Science of Brand Transformation by Dr. Emmanuel Probst

Ideapress Publishing

Schedule

Type

Date

Time

Location

Lecture

Tue Jul 2, 2024

6:30PM PT - 8:30PM PT