Entrepreneurship and New Venture Formation

MGMT X 497.52

Starting a new business venture requires an understanding of the business landscape. This survey course explores the essentials factors for turning an idea into a successful business.

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What you can learn.

Explore the various benefits/costs of sole proprietorships, partnerships, corporations, and franchises
Learn about market surveys, site analysis, permits and licenses, patents, and protection of ideas
Understand risk management, legal requirements and regulations, capital requirements, and financing sources
Know how to determine costs and prices of goods, advertising and marketing, record keeping, and cash flow requirements

About this course:

This course surveys the factors essential for turning a great idea into a successful business and explores various benefits/costs of sole proprietorships, partnerships, corporations and franchises. Topics include market surveys, site analysis, permits and licenses, patents and protection of ideas, risk management, legal requirements and regulations, capital requirements and financing sources, determining the costs and prices of goods and services, advertising and marketing, record keeping, lines of credit and cash flow requirements.