Editorial Management II: Publication and Beyond

WRITING X 452.2

Learn how publishers launch a new book and what roles the book’s editor plays in its success from that point forward.

What you can learn.

Identify milestones in the publication process, including marketing and PR
Learn how editors can help shape an author’s career
Understand how editorial roles change among publishing houses of different sizes
Explore the history of publishing and how the industry continues to evolve

About this course:

This course focuses on the general trajectory of book publication from the launch of the book on, specifically the role of editor in the modern iterations of publishing. It covers the entire process, from a book being sold into the market to release, PR, and marketing, as well as how an editor helps build an author’s career. We also focus on how the job of an editor looks different in different types of publishing—big five, small press, University press, etc. We also cover some of the history of publishing and how it has changed recently.

Prerequisites

WRITING X 452.1 Editorial Management I: Acquisition to Publication, or departmental approval.