Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Starting at $855.00
As few as 12 weeks
4.0
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What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Monday 6:00PM - 8:30PM PT
Available
See Details
Instructor: Marc Villarreal
397633
Fee:
$855.00
Hybridformat icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jun 24, 2024
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Notes

No live meetings July 1; July 15; August 12, 2024. Asynchronous Online instruction for weeks of July 1-7; July 15-21; August 12-18, 2024.

No meeting September 2, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline
No refunds after July 07, 2024
Course Requirements
Course syllabus not yet available.
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 8, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 29, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Aug 5, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 19, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 26, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Sep 9, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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