Summer Enrollment is Open! Courses begin June 23, 2025.

Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

View Course Options
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Summer 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday
Available
See Details
Instructor: Marc Villarreal
403279
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 06, 2025
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 25, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 2, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 9, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 16, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 23, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 30, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 27, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Sep 3, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
403280
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after July 06, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION

Contact Us

Ready to start
your future?
Keep up to date on the latest news and offerings in Marketing, Advertising & PR
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Lifelong Learning

See More