Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

Not Currently Available

What you can learn.

Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
Build an advertising campaign as part of a marketing plan
Analyze current campaigns and dissect the advertising elements that are successful and not successful
Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies and campaign execution. Transferable for UC credit.