Summer Enrollment is Open! Courses begin June 23, 2025.

Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 11 weeks
4.0
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What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Summer 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 2:00PM - 5:00PM PT
Available
See Details
Instructor: Marc Villarreal
403292
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 06, 2025
Course Requirements
Course Syllabus
Book: Start With Why by Simon Sinek
Portfolio/Penguin
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 25, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 2, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 9, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 16, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 23, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 30, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 6, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 13, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 20, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 27, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Sep 3, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Available
See Details
Instructor: Joseph Hartnett
403293
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after July 06, 2025
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course Syllabus

Contact Us

This course applies towards the following certificates & specializations…

Marketing
marketing-ce0265
Strategic Branding and Public Relations
strategic-branding-and-public-relations-ce0581
General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
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