Organizational Alignment for Customer Engagement & Retention

MGMT X 494.2

Understand the importance of rapidly evolving data and AI tools for customer insights. 


What you can learn.

  • Evaluate different buyer behaviors among online customers and understand customer adoption timelines for online buying
  • Learn how customer data and AI can assist in product enhancement or new product development
  • Learn different methods of reaching and acquiring new customers via digital media
  • Discover the potential of digital media communications

About this course:

This course focuses on achieving long-term customer attraction and retention via thoughtful communication, user experience, and engagement. Through interactive lectures and assignments, you’ll learn the role of data and AI in customer insights tools (CRM) and developing/enhancing products, as well as the importance of setting standards of excellence, measuring outcomes, monitoring opportunities/issues, and driving continuous business improvement.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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