Consumer Market Research

MGMT X 466
Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.
READ MORE ABOUT THIS COURSE
Classroom
Online
Starting at $765.00
As few as 6 weeks
4.0 Credits

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making as well as methodologies in order to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Terri Horton
363455
Fee:
$765.00
4 days left. Enroll by Sep 24, 2018
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: The Market Research Tool Box: A Concise Guide for Beginners by Edward F. (Francis) McQuarrie

These courses meet in person and make use of an online presence to varying degrees.

Wait List
-
Tuesday, Thursday 9:00AM - 12:00PM
363454
Fee:
$795.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after November 5, 2018
Course Requirements
Internet access required to retrieve course materials.
Essentials of Marketing Research: Putting Research into Practice by Kenneth E. Clow and Karen E. James
Schedule
Type
Date
Time
Location
Lecture
Tue Oct 30, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Thu Nov 1, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 6, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Thu Nov 8, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 13, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Thu Nov 15, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 20, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Thu Nov 22, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 27, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Thu Nov 29, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Dec 4, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Thu Dec 6, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Available
-
Monday 6:00PM - 9:00PM
Location: UCLA
Instructor: Andy Morris
363453
Fee:
$765.00
4 days left. Enroll by Sep 24, 2018
See Details
Notes

No meeting October 7, 2018. One meeting to be arranged.

Internet access required. Materials required.

Refund Deadline
No refunds after October 7, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: Marketing Research Essentials by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 24, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Oct 1, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Oct 8, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Oct 15, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Oct 22, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Oct 29, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Nov 5, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Nov 12, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Nov 19, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Nov 26, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126
Lecture
Mon Dec 3, 2018
6:00PM - 9:00PM
UCLA
Rolfe Hall 3126

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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