Digital Analytics

MGMT X 470.10
Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.
READ MORE ABOUT THIS COURSE
Online
Classroom
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Mindy Serin
363458
Fee:
$765.00
4 days left. Enroll by Sep 24, 2018
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Thursday 7:00PM - 10:00PM
Instructor: Greta Shafrazian
363457
Fee:
$765.00
7 days left. Enroll by Sep 27, 2018
See Details
Notes

No meeting November 22.

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after October 10, 2018
Course Requirements
Internet access required to retrieve course materials.
No textbook required for this section.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Oct 4, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Oct 11, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Oct 18, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Oct 25, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Nov 1, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Nov 8, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Nov 15, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Nov 22, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Nov 29, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Dec 6, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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