Digital Content Creation: Tools and Technologies for 21st Century Storytelling

MGMT 838.2
Discover the cutting edge tools, companies, and technologies shaping today's great content.
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What you can learn.

  • Learn tried and true content creation techniques
  • Gain an understanding of new production technologies
  • Explore a myriad of distribution platforms such as AR/VR, digital, mobile, social media, and more

About this course:

Today's entertainment industry presents a rich world of opportunities, but also a new set of challenges. It is now equally as important to understand content creation techniques, production technologies and distribution platforms as it is to understand how to weave a compelling narrative. Whether you are a writer, producer, marketer or executive, you must be able to understand the 'how' as well as the 'why' and the 'what.' This course will provide a broad overview of the current entertainment landscape and where it's headed as well as an in-depth look at the specific tools, companies and technologies shaping today's great content. Through discussion, demo, and guest speakers, we will cover AR/VR, digital platforms, mobile, social media, multi-platform storytelling, and more.

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