Customer Relationship Management

MGMT X 460.86
Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Develop relationship-driven customer management systems
  • Understand customer profiling, market segmentation, customer service, and retention
  • Explore relational databases and CRM software
  • Learn about return on investment from sales and marketing expenditures

About this course:

This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. Students are encouraged to participate in discussions on current and generally unpredictable trends, return on investment from sales and marketing expenditures, and how popular myths propel the uninitiated to obscurity and extinction. The course is intended for students and business professionals who have taken one or more courses in personal selling, marketing, market research, product development, the physiology of why people buy, and advertising.

Spring 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Wednesday 7:00PM - 10:00PM
Location: UCLA
Instructor: Nance Rosen
366273
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 16, 2019
Course Requirements
Customer Relationship Management by Francis Buttle and Stan Maklan
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed Apr 10, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed Apr 17, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed Apr 24, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed May 1, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed May 8, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed May 15, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed May 22, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed May 29, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed Jun 5, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270
Lecture
Wed Jun 12, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1270

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning