Digital Marketing

MGMT X 460.394
Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
READ MORE ABOUT THIS COURSE
Classroom
Online
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world, but want to learn the marketing fundamentals as they apply to the Internet.

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Wait List
-
Instructor: Mark Burgess
363438
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: eMarketing: The Essential Guide to Marketing in a Digital World by Rob Stokes and the creative minds of Red & Yellow.

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Thursday 6:30PM - 9:30PM
Location: UCLA
Instructor: Misha Kouzeh
363435
Fee:
$765.00
7 days left. Enroll by Sep 27, 2018
See Details
Notes

Internet access required. Materials required.

 

Refund Deadline
No refunds after October 10, 2018
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Oct 4, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Oct 11, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Oct 18, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Oct 25, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Nov 1, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Nov 8, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Nov 15, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Nov 22, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Nov 29, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Dec 6, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 150
Available
-
Wednesday 9:00AM - 12:00PM
Instructor: Peter Fernando
363437
Fee:
$795.00
6 days left. Enroll by Sep 26, 2018
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after October 9, 2018
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 26, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Oct 3, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Oct 10, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Oct 17, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Oct 24, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Oct 31, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Nov 7, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Nov 14, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Nov 21, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Nov 28, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Lecture
Wed Dec 5, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 214
Available
-
Wednesday 6:30PM - 9:30PM
Instructor: David Aaronson
363436
Fee:
$765.00
6 days left. Enroll by Sep 26, 2018
See Details
Notes
Enrollment limited; early enrollment advised.
Refund Deadline
No refunds after October 9, 2018
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 26, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Oct 3, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Oct 10, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Oct 17, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Oct 24, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Oct 31, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Nov 7, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Nov 14, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Nov 21, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Nov 28, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104
Lecture
Wed Dec 5, 2018
6:30PM - 9:30PM
UCLA Extension DTLA
UCLA Extension DTLA 104

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning