Ethics in Marketing and Advertising

MGMT X 460

Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.

READ MORE ABOUT THIS COURSE
Classroom
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the role that ethics plays in marketing and advertising
  • Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
  • Learn to create value through ethical processes, systems, and strategies

About this course:

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.

Fall 2019 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Wednesday 6:30PM - 9:45PM
Location: UCLA
Instructor: George Drucker
369498
Fee:
$455.00
8 days left. Enroll by Oct 30, 2019
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after October 29, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Oct 30, 2019
6:30PM - 9:45PM
UCLA
School of Public Affairs Bldg. 1343
Lecture
Wed Nov 6, 2019
6:30PM - 9:45PM
UCLA
School of Public Affairs Bldg. 1343
Lecture
Wed Nov 13, 2019
6:30PM - 9:45PM
UCLA
School of Public Affairs Bldg. 1343
Lecture
Wed Nov 20, 2019
6:30PM - 9:45PM
UCLA
School of Public Affairs Bldg. 1343
Lecture
Wed Nov 27, 2019
6:30PM - 9:45PM
UCLA
School of Public Affairs Bldg. 1343

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning