Writing for Public Relations

MGMT X 469.12
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Create news releases, pitch letters, media advisories, and biographies
  • Learn to write position papers, speeches, and feature writing
  • Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign

About this course:

This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, non-profit and special client writing tasks in today's highly competitive public relations market. This class is directed to those already possessing well-honed writing skills. Students will create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit. 
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Writing for Public Relations.

X 432 Reporting and Writing I and X 469.11 Fundamentals of Public Relations or equivalent experience and consent of the instructor.

Spring 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Tuesday 7:00PM - 10:00PM
Location: UCLA
Instructor: Joann Killeen
366275
Fee:
$765.00
13 days left. Enroll by Apr 2, 2019
See Details
Notes

Enrollment limited to 20 students. Internet access required. Materials Required.

Refund Deadline
No refunds after April 15, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 2, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue Apr 9, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue Apr 16, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue Apr 23, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue Apr 30, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue May 7, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue May 14, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue May 21, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue May 28, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue Jun 4, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148
Lecture
Tue Jun 11, 2019
7:00PM - 10:00PM
UCLA
Royce Hall 148

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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