Writing for Public Relations

MGMT X 469.12

Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Create news releases, pitch letters, media advisories, and biographies
  • Learn to write position papers, speeches, and feature writing
  • Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign

About this course:

This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit, and special client writing tasks in today's highly competitive public relations market. This class is directed to those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit. 
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Writing for Public Relations.

X 432 Reporting and Writing I and X 469.11 Fundamentals of Public Relations or equivalent experience and consent of the instructor.

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Instructor: Steven Van Hook
370791
Fee:
$765.00
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: PUBLIC RELATIONS WRITING : FORM AND STYLE by Doug Newsom and Jim Haynes
Course syllabus not yet available.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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