Writing for Public Relations
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
What you can learn.
- Create news releases, pitch letters, media advisories, and biographies
- Learn to write position papers, speeches, and feature writing
- Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign
About this course:This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit, and special client writing tasks in today's highly competitive public relations market. This class is directed to those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit.
It is advisable that you complete the following (or equivalent) since they are prerequisites for Writing for Public Relations.
Winter 2020 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Enrollment limited to 25 students. Internet access required. Materials required.