Market Analysis, Competitive Assessment & Effective Customer Communications

MGMT X 494.5

Learn how to identify and distinguish the characteristics of marketing communications based on traditional and advanced applications.


What you can learn.

  • Gain a foundational knowledge in recognizing and evaluating differing customer behaviors and segmentation frameworks
  • Learn the digitally enhanced “marketing funnel” and how to apply digital communications to differentiate products and services
  • Learn multiple methods of reaching and acquiring new customers and how to set up measurable, achievable plans
  • Develop an understanding of and how to utilize the content marketing matrix

About this course:

This course is all about understanding, designing, and sustaining customer communications for nurturing long-term relationships. Topics covered include understanding the online buying process, meeting customer expectations and requirements, gaining customer acceptance and adoption of your new platforms, digital media communications for retaining customers, and more.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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