Market Analysis, Competitive Assessment & Effective Customer Communications
Learn how to identify and distinguish the characteristics of marketing communications based on traditional and advanced applications.
What you can learn.
- Gain a foundational knowledge in recognizing and evaluating differing customer behaviors and segmentation frameworks
- Learn the digitally enhanced “marketing funnel” and how to apply digital communications to differentiate products and services
- Learn multiple methods of reaching and acquiring new customers and how to set up measurable, achievable plans
- Develop an understanding of and how to utilize the content marketing matrix