Market Analysis, Competitive Assessment & Effective Customer Communications
MGMT X 494.5
Learn how to identify and distinguish the characteristics of marketing communications based on traditional and advanced applications.
Summer
What you can learn.
- Gain a foundational knowledge in recognizing and evaluating differing customer behaviors and segmentation frameworks
- Learn the digitally enhanced “marketing funnel” and how to apply digital communications to differentiate products and services
- Learn multiple methods of reaching and acquiring new customers and how to set up measurable, achievable plans
- Develop an understanding of and how to utilize the content marketing matrix
About this course:
This course is all about understanding, designing, and sustaining customer communications for nurturing long-term relationships. Topics covered include understanding the online buying process, meeting customer expectations and requirements, gaining customer acceptance and adoption of your new platforms, digital media communications for retaining customers, and more.Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.