The AI-Powered Marketer
MGMT 738.1
Examine the current forces that drive many industries to adopt Artificial Intelligence in their marketing strategies and learn about real-world case studies from small startups to large, successful organizations using AI.
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What you can learn.
- Gain an understanding of Artificial Intelligence, its history and future
- Discover why AI is it important in the business world
- Learn about the most popular Generative AI tools
- Learn Six Ways to use AI in Marketing
- Hear keyways marketers can use AI
About this course:
The frontier of digital transformation in marketing is rapidly on the move. Innovative and revolutionary tools combined with blue ocean thinking has proven to deliver remarkable results in business. Whether you’re a seasoned pro with years of marketing experience, or new to marketing in the early stages of your career, the time is now to harness the power of Artificial Intelligence. In this webinar developed at UCLA Extension and delivered by experts Jason Baer and Rainier de Ocampo, we examine the current forces that drive many industries to adopt Artificial Intelligence in their marketing strategies. You learn about real-world case studies from small startups to large, successful organizations like Netflix, Coca Cola and Sephora using AI.
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