Ethics in Marketing and Advertising

MGMT X 460

Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.

READ MORE ABOUT THIS COURSE
Hybrid (In-Person)
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the role that ethics plays in marketing and advertising
  • Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
  • Learn to create value through ethical processes, systems, and strategies

About this course:

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems and strategies. Topics include ethical promotion and pricing strategies, marketing research and marketing implementation.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Tuesday 6:00PM - 8:00PM PT
Available
See Details
Instructor: George Drucker
396378
Fee:
$525.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: May 14, 2024
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after May 20, 2024
Course Requirements
No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue May 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue May 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue May 28, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jun 4, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jun 11, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning