Ethics in Marketing and Advertising
MGMT X 460
Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.
Hybrid
Starting at $455.00
As few as 5 weeks
2.0
What you can learn.
- Explore the role that ethics plays in marketing and advertising
- Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
- Learn to create value through ethical processes, systems, and strategies
About this course:
This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.Fall 2020 Schedule
Available Format(s):
Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.
Enrollment Closed
-
Wednesday 6:00PM PT - 8:00PM PT
Location:
Online
Instructor:
George Drucker
375649
Fee:
$455.00
Notes
Internet access required.
Refund Deadline
No refunds after October 06, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional)
No Textbook Required
ISBN 978-1412995146
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 30, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 7, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 14, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 21, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Oct 28, 2020
6:00PM PT - 8:00PM PT
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
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