Ethics in Marketing and Advertising

MGMT X 460

Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.

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What you can learn.

Explore the role that ethics plays in marketing and advertising
Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
Learn to create value through ethical processes, systems, and strategies

About this course:

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.