Ethics in Marketing and Advertising

MGMT X 460

Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.

READ MORE ABOUT THIS COURSE
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the role that ethics plays in marketing and advertising
  • Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
  • Learn to create value through ethical processes, systems, and strategies

About this course:

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.

Fall 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Wednesday 6:30PM PDT - 8:30PM PDT
Location: Online
Instructor: George Drucker
375649
Fee:
$455.00
58 days left. Enroll by Sep 30, 2020
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 29, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 30, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Wed Oct 7, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Wed Oct 14, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Wed Oct 21, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Wed Oct 28, 2020
6:30PM PDT - 8:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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