Ethics in Marketing and Advertising

MGMT X 460

Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.

READ MORE ABOUT THIS COURSE
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the role that ethics plays in marketing and advertising
  • Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
  • Learn to create value through ethical processes, systems, and strategies

About this course:

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
372428
Fee:
$455.00
43 days left. Enroll by May 11, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after May 15, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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