Explore the role that ethics plays in marketing and advertising
Review case studies to examine concepts, behaviors, practices, and challenges to the practice of marketing
Learn to create value through ethical processes, systems, and strategies
About this course:
This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems and strategies. Topics include ethical promotion and pricing strategies, marketing research and marketing implementation.